1 thought on “Summary of departmental marketing work”

  1. Summary of marketing work can find the shortcomings at work so that the next marketing work is carried out. The following is the “Summary of Department of Marketing Work” compiled by me for everyone. Welcome everyone to read.
    The departmental marketing work summary [1] In a blink of an eye, it has been more than half a year since XXXX Co., Ltd. has come to XXXX Co., Ltd. Looking back at the work I have done in the past nine months, I have a few feelings in my heart. For more than half a year, I first thanked the company for giving me such a development platform to cultivate with my heart; thank the manager for giving encouragement and urging at work. I have learned a lot of business negotiation knowledge and negotiation skills, and successfully took the first step for the company’s business development. Secondly, I would like to thank this business team and thank my colleagues for their mutual encouragement and cooperation. All of them are worthy of me to learn. I have learned a lot of knowledge from him/them to make them more mature.
    In the continuous running in with the company’s business model in the past six months, I also even more realized that the knowledge, social ability and business negotiation skills of a salesperson determine the sales capabilities of the salesperson. To this end, through these 9 months of work accumulation. I recognize my existing shortcomings and strengths. I want to talk about two aspects below:
    . In terms of productive knowledge
    ) Product knowledge: Strengthen the production process, and material characteristics, specifications of the familiarity between the hot melting glue series of products. Understand the use of products; understand the relevant situation of competitive products in the industry;
    ) Company knowledge: In -depth understanding of the background of the company and other competitive manufacturers, product production capacity, production technology level, equipment conditions and service methods, and service methods, and service methods, and service methods, and service methods, and service methods, and service methods, and service methods, and service methods, and service methods, and service methods, and service methods, and service methods, and service methods, and service methods, and service methods, and service methods, and service methods, and service methods, and service methods, and service methods, and service methods, and service methods. Development prospects, etc.
    3) Customer needs: understand the customer’s purchase psychology, purchase level, and basic requirements for products.
    4) Market knowledge: Understand the market trends and changes of hot melting glue series products, and customer purchasing power, and carry out analysis of the industry and regional market analysis of different products.
    5) Professional knowledge: Further understand the technical knowledge related to other aspects related to hot -melt glue, which is convenient to better reach consensus and business categories with different customers. The change of thinking in one year in order to better cooperate.
    6) Service knowledge: Understand the basic etiquette of reception and guests, handle the customer status carefully, seriously, and quickly; effectively convey the company’s information and gain trust.
    . In terms of sales capacity
    ) I have the words in my heart
    Thank you company for giving me such a platform for development. Through the opportunity to work with everyone, let me learn from everyone from everyone. Many sales skills and negotiation capabilities have been paved with these experiences. I believe that in the future work, I can grow up independently in the post. Thank you for your help at work. These are the accumulation of my wealth.
    2) Adjustment of professional mentality
    It the day of the salesperson should start at the first glance in the early morning. Every morning I wake up from my cheerful and radical alarm, and then I am full of spirit, Happy mentality to welcome one day of work. If I do n’t have more experience in others, then I and others are more honest than services.
    3) Customer development and maintenance. I think that attacking customers is the same as formulating the goals. First of all, we must focus on being a customer. Only in this way can it be effective. When the key customers are recognized, I will transfer my energy to the second key customer.
    4) The shortcomings of your own work
    In such a long -term work accumulation, the overall is very dissatisfied with his performance. It is mainly manifested in the lack of business experience and the goal is not clear enough. Toughness and business skills need to be broken, market development capabilities need to be strengthened, and there are not strong performance in negotiations, and there is no confidence in the performance of their existing market regions. I hope that we can improve my deficiencies as soon as possible, give me the advantages, and better lay a good foundation for their future sales business and carry out their own self -confidence and business sales skills.
    The outlook and planning of the year 20xx:
    20xx is about to pass. Although not very satisfied with their working conditions, people must look forward. On the occasion, we must broadcast a good plant for yourself, make a plan, and look forward to a better performance at the end of the year next year. In the development of the company, I think that to be an excellent sales manager, we must first adjust their ideas, unify their ideas, unified goals, and clarify the company’s development direction in order More methodically carried out work.
    First, in terms of concept: I should maintain the same business ideas and business philosophy as the company, uniform goals and understanding with the company’s senior management, and assist the company to promote corporate culture.
    Secondly, in terms of consciousness: whether in the sales of hot -melt glue products or the learning knowledge of product production work, abandon the selfishness, strong, and lazy temperament, use a positive attitude, learn the strengths of others, learn to be humble, and learn humility. Learn to get along with superiors, friends, colleagues, and colleagues. Finally, I hope that the company and the individual will have more room for development.
    Third, business: First of all, plan your market area to understand the characteristics and goals of customers in this area. By understanding customer information, hobbies, family situations, etc., digging the needs of customers and vote for it, so as to better serve customers. Secondly, we must pay attention to the expansion of the market industry. Especially in some emerging industries, the development space of these industries is relatively wide; the profit margin is relatively high. Third, grasp the priority of key customers and secondary customers. Reasonably handle your business time and improve your work efficiency. Finally, we must also understand the future development trends of the product industry and the problems they are facing. Prediction in advance, make enough preparations for the opportunities and challenges you face, so that you will always be one step faster than others.
    Finally, when this new year comes, I wish the company’s future development! Everyone has a successful career, and I want to do things!
    Summary of departmental marketing work [II] I. The marketing department mainly completes the work
    1. As for the reception of the conference n when the marketing department is established, the hotel leader will establish the completion of the meeting reception as an assessment. The important indicators of the marketing department work, for this reason, strive to make a key breakthrough and go all out to ensure the completion of the annual operating goals. The marketing department has overcome many difficulties such as insufficient personnel, large workload, conference venue limitations and aging related facilities and equipment, and successfully complete the 150,000 operating goals set at the beginning of the year. As of June 30, the total revenue of the meeting reached XXXXXX yuan (the conference leasing XXXXX yuan, banner and water signs XXXX yuan, other XXXX yuan) December conference revenue was estimated in January, and the annual conference revenue is expected to break through XX Wan ( With the increase in the number of meeting receptions, the number of conferences of Industrial and Commercial Bank of China has decreased significantly compared with the previous year, a total of about XX 10,000).
    In addition to the sincere unity and close cooperation between the two members of the Marketing Department, the correct leadership and concern of all the hotel leaders are inseparable from the strong support and help of colleagues in other departments. Essence 20xx Focusing on better attracting customers and guiding customers to consume. With the consent of the hotel leaders, the marketing department has made the following efforts in the hardware configuration received by the conference:
    A. Due to the large tables and chairs in the conference room Some of them have been broken, and the number of original tables and chairs cannot meet the needs of large -scale conferences. It has added 80 new conference chairs, 10 conference tables, and 18 new platforms to change the status quo.
    B. A set of wireless microphone, a projector, and two wireless routers are added to the electrical appliance.
    C. During the training conference of education, we need to clean up the idle office (including our own office) in time due to multiple grouping classrooms to ensure the success of the meeting.
    2. Customer development and maintenance
    A. Customer development: 20xx annual marketing department new development individuals and business company agreements with 30 agreements, and renew the agreement with the client due to 13 agreements. The credit agreement of the three units was signed again. Signed five online booking companies.
    B. Customer maintenance: First of all, the original customer information is classified and archived, and the customer visiting customers who are in a dormant state will be visited one by one. The reason for the reason why customers do not consume from visiting are probably the following reasons:
    Is are the hotels where the company’s office is relocated to the nearest hotel.
    The person in charge of the company has replaced the person in charge of the country.
    It, subjective feels that hotel facilities and equipment are too old and give up cooperation.
    Fourth is to temporarily sign an agreement for the preferential price of a certain cooperation, and there is no chance to continue cooperation.
    The third aspect is to select some loyal customers to develop gold card customers among qualified guests. A total of 17 gold cards were issued in 20xx.
    3. The overall development of the tourism market
    has always had no cooperation with travel agencies. This year, the marketing department has made major breakthroughs in this aspect. In April, the hotel began to cooperate with XXX, XXX brigade, and XXXX brigade in April. As of June 30, the hotel has received a total of travel agency XXXX. The income brought by the hotel rooms is XXXXX yuan (the average house price is about 145 yuan/room)
    In except for travel agencies, 20xx annual marketing department and ordinary ordinary Cooperation between business companies has also achieved certain results. Since April, there have been 19 batches of teams such as sunshine life, coal mining technology seminars, XXXXX associations, XXXX education, and XX wine industry, with a total of 1034 hotel rooms. Realize the housing fee income XXXXX yuan (the average house price is 199 yuan/room)
    20xx from January to January, through various banquets booked by the marketing department, the total amount of the team dining in the catering consumption is XXXXXX Yu Yuan ( The catering income brought by the meeting was XXXXXXX). It will definitely exceed 300,000 throughout the year. This achievement has made corresponding contributions to the completion of the overall operating goals of the hotel.
    . The shortcomings of the marketing department in work
    1. The ability to grasp the market movement and the ability to deal with market changes is lacking
    The marketing department is responsible for handling public relations and sales business The functional department is an important window for the hotel to increase reputation and establish a good image. It plays a role of staff and assistants in business decisions and marketing plans. However, because they are not good at catching market trends, and the channels for obtaining information are single or their attention to market information is not enough, it seems jerky in response to the changes in the entire tourism market. The main thing is to directly miss the opportunity to bid because you do not pay attention to the release of relevant information. Here, we have to make a deep review. The shortcomings of the other side are in accordance with changes in the target market and seasonal changes.
    2. Insufficient interaction with guests
    In in the daily work, the marketing department has fewer time to communicate with customers in the process of reception, and there is almost no chance to communicate with guests. Or there are such opportunities to go inadvertently. We can’t know what customers need, we can’t get the intuitive feelings of guests’ consumption in the hotel, and even complaints or suggestions that guests may not find the object of expression. In this way, it is difficult to create a guest experience for guests to return to home. This aspect is just ignored by our daily work.
    3. The development of emerging markets and new customers is insufficient
    The 20xx annual marketing department has made great progress in the reception of the travel community and the conference team, but in general, it is not enough. There should also be a lot of room for rise. The proportion of the housing fee income of the tour group accounts for less than 1%of the annual housing fee income. . 5%, the number of new agreement customers throughout the year is even more. In the case of the fierce competition in the Changsha Hotel industry, the original target consumer groups were almost divided. In this case, we asked us to spare no effort to develop new customers and find emerging consumer markets. Obviously, the marketing department’s energy in this area is not enough.
    The work plan of the year of 20XX
    1. Efforts to make the client’s check -in rate last step
    20xx. One of the main tasks of the marketing department will be placed on the increase rate of scattered passengers. We have the advantages that most hotels do not have, which is a good location advantage and convenient traffic conditions. We will use all possible tools (the application of networks, newspapers, magazines, and short messages) to increase the publicity of hotels. Strive to improve the occupancy rate of scattered customers throughout the year.
    2. Strengthening the contact with major travel agencies
    20xx annual marketing department to formulate the weekend rest time before the golden tour of tourism, to several famous tourist cities in the province, and the city of Dizhou City. The establishment of long -term cooperative relationships between major travel agencies makes these travel agencies intend to arrange the team to our hotel to ensure the income of hotel rooms.
    3. Application of strengthening themes, price, and channel marketing strategies
    20xx annual marketing department will formulate corresponding marketing solutions according to different festivals and different seasons. , Sales of catering combinations. Make hotels always take the initiative in the competition to attract customers to the greatest extent, thereby ensuring the completion of the hotel’s operating goals.
    4. Strengthening communication and collaboration between departments
    The establishment of a good communication mechanism is to effectively implement the guarantee of marketing solutions and perfect service customers. Therefore, the marketing department will actively communicate and cooperate with various departments as always to cooperate with each other. Facing customers as a whole, give full play to the overall marketing vitality of the hotel, and create the best benefits
    5. The specific goals are clear
    A. The conference plan’s revenue is 130,000, and the ideal goal is to complete 150,000.
    B. The total income of the conference team and travel team strives to reach 450,000.
    C. The catering income brought by the marketing department exceeds 400,000
    The new year, we will continue to explore and continue to learn. We hope that there will be a busy and fulfilling year, but next year, we will be again next year, but next year, we will another year, but next year, we will be busy, but next year, we will be busy and fulfilling, but next year, we will another year, but next year, we will be busy and fulfilling, but next year, we will be busy and fulfilling, but next year, we will be busy, but next year, we will be busy and fulfilling, but next year, we will be busy, but next year, we will be busy and fulfilling, but next year, we will be busy, but next year, we will be busy, but next year, we will be busy and fulfilling, but next year, we will be busy and fulfilling. When we come back to summarize, we hope that there will be no regrets. We do not expect to be perfect, but in the new year, we hope that in the new year, all tasks have improved, breakthroughs, innovation, and of course, of course, we must have good performance. I always believe that “Tiandao pays diligence”. If you have paid, you will definitely have fruitful results waiting for everyone.
    Senges in departmental marketing work [3] I unknowingly ushered in a new year in the busy work. Looking back on the work process of this year, as an employee of the XXXXXX company, we deeply feel XXXXXXX The boom of the enterprise’s booming, the spirit of the XXXXX people’s hard work.
    XXXX is an ordinary employee of the XXXXXX sales department. When he first arrived, the comrade was not proficient in real estate knowledge and was unfamiliar with the new environment and new things. With the help of the company leader, XXXX quickly learned the company’s nature and its real estate market. As a member of the sales department, the comrade deeply felt that his shoulders were heavy. As the facade of the enterprise, the window of the enterprise, and its own words and deeds also represent the image of an enterprise. Therefore, it is necessary to improve your own quality and require yourself. On the basis of high quality, we must strengthen their professional knowledge and professional skills. In addition, we must learn more about the dynamics of the entire real estate market and walk at the forefront of the market. After this period of training, Comrade XXXX has become a qualified salesman and strives to do his own job.
    The ups and downs of the real estate market, the company jointly jointly completed the sales work with XXXX company in XXXX. During this time, Comrade XXXX actively cooperated with the employees of the XXXX company to complete the formulation of the business price under the guidance of the company’s leadership, and completed the advertising publicity before the Spring Festival. Essence Finally, XXXX finished the contract with the good results of XXXX 10,000 yuan a month. After the baptism of the company, Comrade XXXX has received a lot of professional knowledge from it, which has improved all aspects.
    XX cooperated with XXXXXX in the late year, which is another major change and quality leap in the company. During this period, it was mainly targeted at the sales of houses. After the previous sales department, the cushion of the house’s internal subscription and other means created the popular scene of XX. In the sales department, Comrade XX holds two positions: internal industry and accounting. Facing the increase in workload and the systematic and regularization of sales work, the work appears to be heavy and among them. At the opening of the market, the comrade basically worked overtime every day to complete the work. After more than a month of familiarity and understanding, Comrade XXXX immediately entered the role and skillfully completed his own job. Due to the huge amount of housing funds, the comrade was cautious and serious in the process of receiving the payment. Now it has collected tens of millions of houses. Each account complements each other and is not wrong.
    In addition, the monthly work summary and weekly meeting during the sales process, the comrade continuously summarizes his work experience, finds out the disadvantages in time and improves early. In just three months, the sales department cleaned up the second phase of the house, and the first -phase remaining house was sold out. Among them, the efforts of Comrade XXXX and other members of the sales department were inseparable.
    XX year is meaningful, valuable, and harvested. With the efforts of each employee, the company will have new breakthroughs and new weather in the new year, which can occupy a place in the increasingly fierce market competition.
    Senges in departmental marketing work [IV] 1. The focus of the marketing department
    In the implementation of each item carefully according to the work at the beginning of the year, the work focus of the 20xx annual marketing department is placed on the marketing of business scattered and conference marketing Due to the limited geographical location of the hotel and the low occupancy rate of the loose customers, the marketing department of the marketing department throughout the year is to increase the marketing efforts of business guests, visit important companies to sign a business agreement, and at the same time, according to the seasons, according to the seasons of the seasons Different marketing plans are formulated and targeted visits. For example, the peak tourist season, we will take good land to visit the travel agency carefully. From December to January, most motorcycle meetings are held. We contact the dealer in a timely manner. Pay a good way for the overall marketing of hotels in the peak season. When sorting out customer files, it is classified and regularly developed, and at the same time, new customers have been continuously developed. As of the end of the year, a total of 454 agreements were signed.
    The September 20xx I went to the hotel as the manager of the marketing department. 10xx was officially listed in Samsung in 20xx. This provides foreign publicity chips for the marketing department. Work.
    With the rapid development of the network, the publicity of the network not only increases the popularity of the hotel, but also increases the overall occupancy rate of the hotel through the network company. As of the end of the year, a total of 54 online booking companies signed a network cooperation agreement. We increase the proportion of commissions for important online companies, and use their propaganda to allow guests to learn more about business hotels through the Internet.
    The at the same time we received more than 30 large and medium -sized conferences such as XXX, XX, XX, XX, XXX, XXX, XX, XXX, etc. All departments can carefully cooperate with the marketing department to successfully complete the reception of the meeting, and guests affirm our work. Here I sincerely thank the leaders and employees of various departments for their support for our marketing department.
    . Internal management
    The hotel has its own website. The marketing department is responsible for the maintenance of the website and the update of the webpage content. Published and let people know the hotel. At the same time, we proposed a new hotel website construction plan, which laid the foundation for the development of hotel websites in the future.
    3. Disadvantages
    1. Foreign marketing needs to be strengthened. Now we are relatively small for us. We do n’t get a timely understanding of the information of the meeting. Too pay attention, the issues of consideration are not comprehensive enough. Sometimes due to the inadequate information of communication, it is not accurate enough; it affects the overall marketing and reception of the hotel. In the future, we must be careful and meticulous in the future, avoid it as much as possible, and can communicate in a timely manner to reduce work errors.
    In future work. Work harder. Guests who book through the Internet cannot be ignored and strive for a new increase in the online occupancy rate of this year!

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top
Scroll to Top