1 thought on “The market prospects of the medicinal and diet industry”

  1. The social environment is constantly changing and promoting the development of market scale
    With the continuous development of my country’s socio -economic development, people’s living standards and quality of life have gradually improved. In the first three quarters of 2018, the per capita disposable income of urban residents was 29599 yuan, an increase of 7.9%year -on -year; the per capita disposable income of rural residents was 10,645 yuan, an increase of 8.9%year -on -year. With the continuous improvement of national income, medical and health consumption has also increased year by year, and residents’ awareness of health has increased, and the demand for medical services will also increase.
    2018, the per capita medical expenditure of Chinese residents was 1140.3 yuan, an increase of 5.0%over the previous year. Compared with other consumer expenditures, medical care expenditure increased the fastest. Coupled with the continuous deepening of my country’s population aging, many social and environmental influences, and promoting the continuous development of the market scale of the nutritional health products industry.
    In 2017, the market sales revenue of the nutritional health products industry in my country was 244.516 billion yuan. Except for the decline in market sales revenue in 2016, the rest of the year maintained a rapid growth of more than 10%. It is expected that in 2018, the sales revenue of the nutritional health products market in my country is about 280 billion yuan, an increase of more than 18%over the previous year.

    The degree of differentiation of varieties is obvious. Five categories: children’s health products, weight management products, nourishing health products, and dietary supplementary health products.
    Due to the improvement of people’s quality of life, replenishment of nutrition for daily diet is increasingly valued, and dietary supplementary nutritional products occupy an absolute mainstream in all nutritional health products. In 2017, the sales revenue of dietary supplementary nutrition products was about 123.685 billion yuan, accounting for 50.58%of the sales revenue of all nutrition and health products.
    The degree of aging in our country is increasing. In 2017, the proportion of population over 65 years of age has reached 11.6%. With the deepening of the population aging, the vigorous development of related industries such as pension and medical care. The main use population is the nourishing health products of the elderly accounted for more than 30%of the entire market. In 2017, the sales revenue of nourishing health products was about 74.805 billion yuan, accounting for 30.59%of the sales revenue of all nutritional health products. The other three types of nutritional products account for a large proportion, with a total proportion of less than 20%.

    In the classification of functional structure, the highest sales of common categories
    The sales of universal functional health products have the highest sales. In 2017, the sales revenue reached 75.830 billion yuan, accounting for 31.01%of the total market proportion. Those who account for more than 10%of the entire market also relieve nutritional health products that relieve physical fatigue. In 2017, sales revenue was 26.95 billion yuan, accounting for 10.79%of the total market proportion. Nutrition and health products that improve sleep, laxative, increased bone density, auxiliary blood lipids, hangover and liver -protecting functions also have a large market. It is mainly related to solving common diseases or applicable to common scenes in life. The above share. The market for nutrition and health products in other functional categories is small, with a total proportion of not more than 30%.

    The elderly are still the main consumer. The middle -aged people later lived in
    In the year, people also joined the main force of health care products consumption. “Boiling wolfberry in the thermal insulation cup” is not a joke, but what happened in real life. state. Therefore, health care products companies have aimed at this new market, and health products are the exclusive statements of the elderly.
    In 2008, the elderly over 60 years of age firmly occupied half of the consumption of Chinese nutrition and health products, while the 40-60-year-old population was not much different from the consumption ratio of people under 40. By 2018, the elderly over 60 years old and middle-aged people aged 40-60 were only 7%of nutritional health products.

    -For more data, refer to the “China Prospective and Investment Planning Analysis Report” released by the Prospective Industry Research Institute.

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