5 thoughts on “Following the fire in the new Chinese tea, why is the concept of new Chinese nourishing health heating up?”
Gail
Tongrentang launched the herbal function tea brand “Yan Yue Mountain” and the health coffee brand “Knowing the Health”. Tong Han Chuntang launched the main health milk tea brand “Tonghan Chuntang · Herbal Tea Drink”, which is the main medicine and food. In addition, Zhang Zhongjing’s Pharmacy also launched a milk tea brand called “Zhongjing Life”. These traditional Chinese medicine brands are not doing well with good medicinal materials. Why did they sell milk tea and coffee? Can the “punk health wave” of young consumer groups really become the “booster” of these old -fashioned transformation?
On the premise of sugar -free, health milk tea and health coffee look less obtrusive. From the perspective of “Mantis Finance”, the reason why Chinese nourishing brands run to sell milk tea and coffee are actually more to seize young people and avoid being filmed by the tide of the times into the next “disappearing old name”. The “dog ignoring buns” that was passed down at the beginning of the year was not a case. According to the survey data of the Chinese Brand Research Institute, the old -fashioned companies in China have only had more than 1,600 left in the early days of the founding of the People’s Republic of my country, and there are only more than 1,600 left, and no more than 10%have survived. Obviously, it has adapted to the new consumer groups and consumer trends as soon as possible to reshape the vitality of the brand, which has become the “compulsory course” of the old names. The vitality forest that supports tens of billions of valuations with sugar -free air bubbles. Eryl alcohol allows the revenue of Boat Lingbao to repeatedly regenerate high. The development of enterprises and brands seems to have a “trump card” in their hands. Faced with the “punk raising” of contemporary young people, the Chinese nourishing industry is based on the “super ingredients” of the same source of medicine and food to grasp the health appeals such as the emotions, figures, sleep, hair loss, etc., and constructing Chinese nourishing segmentation “New image” in the field. The unspeaks are inseparable from its ancestors. Tongrentang uses the products made by the use of medicine food and food. Open the e -commerce platform of Tongrentang, various types of American ginseng drinks, wolfberry pulp, ingredient bird’s nest, loquat Sydney cream, wall -breaking ganoderma spore powder capsule and other products. The product form is never limited, and each of them accurately seized the “pain points” of different people and different scenarios. Recently, the “stay up late” is another masterpiece of Tongrentang. There are 400,000 related notes in the search of “Staying Water” in Xiaohongshu, of which the “staying night water” launched by the most popular non -Tongrentang “Knowing the Health”. This drink made of nourishing medicinal materials made of ginseng, red dates, fetal chrysanthemums, Pueraria, etc. After planting crazy grass, it quickly became a “net red tide drink” of generations.
Chinese -style nourishment and health demand are increasing. Chinese nourishing has become the favor and love of many people. Many young people have gradually joined the health team, and the threshold for Chinese nourishing consumption is now much lower than before. As more and more young people now think that they are in the state of “sub -health”, the demand for health is gradually increasing. Chinese -style nourishment is not a stereotype, not middle -aged talents can nourish health, but also The love of many young people, the new Chinese health nourishment and the previous traditional nourishing products, the new nourishing method is more refreshing and more in line with the current needs. The previous health methods are often said to be “soaked wolfberry in the thermal insulation cup”. The current consumers have higher and higher requirements for nourishing and health products. In addition Being convenient and fast health is also a very obvious demand, so it has promoted the bird’s nest industry’s instant bird’s nest and fast bubble bird’s nest. In this regard, the demand for female consumers has gradually risen. Whether it is the health of physical health or the packaging needs of the product itself, there are more and more young people who are willing to pay for it. In general, today’s health and nourishment is no longer just the need for middle -aged and elderly people. Young people have begun to rush because of fast -paced life and work pressure. As for the consumers in my country, the demand for nourishing health has never changed. New Chinese -style Chinese style It has become the best way to solve health problems that young people consumers can solve.
Because young people are under pressure to work, there is no time to maintain themselves, and resting is not enough. Nourishing health is the supply of the soul and the body’s soothing.
With the high popularity of this “health wave” on a large social platform, young groups will be held perspective from “Chinese -style tea” to “New Chinese Nourishing”. In the “New Health Consumption” category of Taobao Live, the proportion of turnover in the post -90s and generations also increased from 34%in 2018 to 50%in 2020.
On this basis, many Chinese nourishing brands have been quickly out of the circle, and capital is also very optimistic about the Chinese nourishing market. New Chinese Nourishing effectively reduces the consumption threshold
Tongrentang launched the herbal function tea brand “Yan Yue Mountain” and the health coffee brand “Knowing the Health”. Tong Han Chuntang launched the main health milk tea brand “Tonghan Chuntang · Herbal Tea Drink”, which is the main medicine and food. In addition, Zhang Zhongjing’s Pharmacy also launched a milk tea brand called “Zhongjing Life”. These traditional Chinese medicine brands are not doing well with good medicinal materials. Why did they sell milk tea and coffee? Can the “punk health wave” of young consumer groups really become the “booster” of these old -fashioned transformation?
On the premise of sugar -free, health milk tea and health coffee look less obtrusive. From the perspective of “Mantis Finance”, the reason why Chinese nourishing brands run to sell milk tea and coffee are actually more to seize young people and avoid being filmed by the tide of the times into the next “disappearing old name”. The “dog ignoring buns” that was passed down at the beginning of the year was not a case. According to the survey data of the Chinese Brand Research Institute, the old -fashioned companies in China have only had more than 1,600 left in the early days of the founding of the People’s Republic of my country, and there are only more than 1,600 left, and no more than 10%have survived. Obviously, it has adapted to the new consumer groups and consumer trends as soon as possible to reshape the vitality of the brand, which has become the “compulsory course” of the old names.
The vitality forest that supports tens of billions of valuations with sugar -free air bubbles. Eryl alcohol allows the revenue of Boat Lingbao to repeatedly regenerate high. The development of enterprises and brands seems to have a “trump card” in their hands. Faced with the “punk raising” of contemporary young people, the Chinese nourishing industry is based on the “super ingredients” of the same source of medicine and food to grasp the health appeals such as the emotions, figures, sleep, hair loss, etc., and constructing Chinese nourishing segmentation “New image” in the field.
The unspeaks are inseparable from its ancestors. Tongrentang uses the products made by the use of medicine food and food. Open the e -commerce platform of Tongrentang, various types of American ginseng drinks, wolfberry pulp, ingredient bird’s nest, loquat Sydney cream, wall -breaking ganoderma spore powder capsule and other products. The product form is never limited, and each of them accurately seized the “pain points” of different people and different scenarios. Recently, the “stay up late” is another masterpiece of Tongrentang. There are 400,000 related notes in the search of “Staying Water” in Xiaohongshu, of which the “staying night water” launched by the most popular non -Tongrentang “Knowing the Health”. This drink made of nourishing medicinal materials made of ginseng, red dates, fetal chrysanthemums, Pueraria, etc. After planting crazy grass, it quickly became a “net red tide drink” of generations.
Chinese -style nourishment and health demand are increasing. Chinese nourishing has become the favor and love of many people. Many young people have gradually joined the health team, and the threshold for Chinese nourishing consumption is now much lower than before. As more and more young people now think that they are in the state of “sub -health”, the demand for health is gradually increasing. Chinese -style nourishment is not a stereotype, not middle -aged talents can nourish health, but also The love of many young people, the new Chinese health nourishment and the previous traditional nourishing products, the new nourishing method is more refreshing and more in line with the current needs.
The previous health methods are often said to be “soaked wolfberry in the thermal insulation cup”. The current consumers have higher and higher requirements for nourishing and health products. In addition Being convenient and fast health is also a very obvious demand, so it has promoted the bird’s nest industry’s instant bird’s nest and fast bubble bird’s nest. In this regard, the demand for female consumers has gradually risen. Whether it is the health of physical health or the packaging needs of the product itself, there are more and more young people who are willing to pay for it. In general, today’s health and nourishment is no longer just the need for middle -aged and elderly people. Young people have begun to rush because of fast -paced life and work pressure. As for the consumers in my country, the demand for nourishing health has never changed. New Chinese -style Chinese style It has become the best way to solve health problems that young people consumers can solve.
Because young people are under pressure to work, there is no time to maintain themselves, and resting is not enough. Nourishing health is the supply of the soul and the body’s soothing.
With the high popularity of this “health wave” on a large social platform, young groups will be held perspective from “Chinese -style tea” to “New Chinese Nourishing”. In the “New Health Consumption” category of Taobao Live, the proportion of turnover in the post -90s and generations also increased from 34%in 2018 to 50%in 2020.
On this basis, many Chinese nourishing brands have been quickly out of the circle, and capital is also very optimistic about the Chinese nourishing market. New Chinese Nourishing effectively reduces the consumption threshold