1 thought on “Pure dry goods, teach you if you do social operation management”

  1. Most of the people operated by the community have experienced a kind of pain —

    After setting up the community full of passion, fans who have made hard -working and hard -working fans by activities or KOL have great effects, but the effect is greatly effective Out of your expectation:

    ①The users who are activated and forwarded, after entering the group to receive the information or red envelopes, you will not speak or return the group directly
    n ② Newcomers are joined every day, but the group is getting quiet

    ③ still very active group before, and finally became the unicorn of the operator,

    At home, it became a chat group. No one responded to the operation. There was no positioning in the group

    ⑤ some groups, and even red envelopes and information were issued at the end. n ⑥ The group is advertising and spam every day. Management is invalid

    why this situation occurs in the community? The main reason is it?

    This that causes the community to be silent to be silent. Generally, the purpose of the group owner is not achieved and no longer maintains it, or the needs of the group are not met and are no longer active. In simple terms, because the community cannot provide continuous core value, we need to re -give the community new value.

    So how can you activate the community?

    In exchanges and learning with some community operators and some of my own experience, I summarized the following 4 points:

    The new value point of the group

    02 Formulate reasonable management methods and group specifications

    03 The user performs layered operations

    02 Efficient activity activates users to activate users , Enhance the management methods and group specifications of user stickiness

    1. Community positioning

    First, clarify community positioning, and need to think about a problem: for target users What kind of returns do you want to join a community? Why does a community attract the target people to join?

    . For example:

    The skin care products -want everyone to become beautiful with me

    Thete fruit to sell Go to fresh fruits

    In the financial industry -want everyone to learn financial management

    The positioning of the community must have a common purpose, so that everyone can facing facing Work together in one direction! Positioning accurate groups, such as the same identity attributes in the group, or have common hobbies, or do things together. This kind of position that is clear enough can allow everyone to discuss a certain topic, collaborate, and collaborate with To achieve some purposes.

    Group specifications and dimension

    . The basic management specifications of establishing and implementing the community at the beginning of the group are the basis of a benign development of the community; The group can operate for a long time and good, and it must be repeated frequently at the beginning of the group, so that members will actively maintain in the later period.

    The relatively fair and reasonable group regulations can effectively avoid too much garbage advertisement in the group, affect the community value output of operators, and eventually lead to the messy community atmosphere and loss.

    The auxiliary assistant selected several typical group regulations. After summarizing and summarizing, it is found that a good group rules need to have the following elements:

    01 emphasize the positioning of this group. With the purpose of the purpose, get the recognition of all members;

    02 in the group clearly advocates and prohibited things;

    03 communication and sharing specifications in the group, orderly but not allowed everyone I feel uncomfortable, I dare not say anything

    3. User layered operations

    When the size of the product user is small, the operator can maintain it through detailed means to maintain the maintenance of the way With the continuous expansion of the user scale and the limited time and time of operators, the user’s demand will also change differently in the process of product iteration. At this time, users need to be layered to improve operating efficiency.

    The user is roughly divided into 3 categories

    strong intentions users -potential users

    strong intention users: they are usually familiar with Your brand, even iron powder, belongs to the active elements in the community, and is also your main transaction user. It can continue to provide their own ideas and problems in the group, and have strong desire to express it.

    I we can pull these users into the core user base, and encourage them to continue to be active in the community through internal incentives (such as a sense of honor, responsibility) and external incentives (such as rewards and permissions). Get more users and income.

    The intentions: Most of the users who drain through the new media platform. For such users, you must write what kind of tweets. Users will contact you to enter the group according to your tweet. They are interested in such users, but what is lacking is trust. How do you let users trust you, and then the user will naturally choose you

    So this is a problem of user operation, in the case of user operation, in the problem of the user operation, in the case of the user operation, in the case of the user’s operation, in the case of the user operation, in the case of the user operation, in the case of the user operation, in the case of the user’s operation. What we need to do in the community can get the trust of the user. The small assistant has compiled 5 common methods

    01 The questions raised by users. R n
    02 real -time online, users have problems in the group, we must answer

    03 to create topics every day, actively speak, so that the group is active every day

    04 Sending red envelopes or benefits from time to time, let everyone feel the atmosphere in the group

    05 group administrator or KOL, share related products daily, let users feel that this group is valuable r r

    In short, such users should serve carefully to let users change from intention to strong intentions.

    This potential users: This type of user is usually pulled into the group through fission posters or other friends. Of course, for this type of users, there must be a screening first to remove the lively, the red envelope, the red envelope, the red envelope. , Playing advertisements, the number of people, etc., leaves our potential customers.

    Is we can slowly transform this type of customers. First of all, there must be an ice -breaking link. You can introduce the topics through group announcements. Trust, then transform into the intention of customers. If you do, the small assistant suggests planning activities that can attract users, and guide customers to go down step by step, continue to be active, and finally evoke the desire to participate in the next round of activities. The user’s heart is re -recognized as a high -value community. According to the experience summary, high -efficiency activities generally need to set up four types of bait: attract welfare, induce benefits, old user benefits, and hide welfare. It is used to attract users, guide users to perform afternoon step by step, evoke users to participate in the next round of desire, and can give users additional surprises according to the activity situation.

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