The survey report of the beauty market With the development of society, people’s economic conditions improve, and some new hotspots will appear in the beauty industry. The most lack of management talents at this stage of the beauty industry will be in Hong Kong. Development to the mainland, but far from meeting the needs of the development of the beauty industry. The following is a survey report for the beauty market I have compiled for everyone. I hope to help you.
. Overview of the development of the beauty industry With the continuous development of Chinese society, GDP has maintained a growth rate of more than 8%for ten consecutive years, and people’s living standards have been fundamentally changed. The hotspots of people’s consumption are transitioning from real estate, electronic products, automobiles, and tourism to the beauty industry. The huge business opportunities in the beauty industry have been highlighted. In the next few years, the “new beauty economy” with brand innovation, quality innovation, and service innovation will become the biggest highlights of China’s tertiary industry. In 2006, there were 1.54 million beauty salons in China, and 673 beauty teaching institutions that were officially issued by the labor department were officially issued. The funds are about 200 billion yuan. In 2007, the “beautiful economy” remained rapidly growing. The overall output value of the entire beauty industry was close to 400 billion yuan, and it also indirectly drove other consumption of 100 billion yuan. The beauty industry in 2008 develops more rapidly. Although there are many controversy and irregularities, the government’s supervision of the beauty and beauty industry has continuously accelerated the standardization of the beauty industry. Although after more than 20 years of development, the beauty industry has not entered a mature period so far. The entire industry has been developing a new state of industrial operations suitable for the time requirements for the times due to its long -term development state. . The four major characteristics of the beauty industry 1. Higher market demand; 2. The structure of employees is complicated; 3. The experimentality is relatively strong; 4. The level of industrial structure is relatively low. The four characteristics of the beauty industry are reflecting the opportunities and challenges of the beauty industry. Opportunities refer to the huge space in the beauty market, with 400 billion consumption output value each year; challenges refer to the overall level of employees, less industrial structure, and many resources in the beauty industry. Or there is a small crisis of integrity, the entire beauty industry will face reshuffle. . The current status of talents in the beauty industry The most lack of management talents in the current stage of the beauty industry. Although some beauty management talents develop from Hong Kong to the mainland, they are far from meeting the needs of the development of the beauty industry. Almost neither colleges and universities in our country have set up beauty majors. Only some secondary school -based technical technists cannot bear the responsibility of the management of the beauty industry. More situations are their own beauty homes, and personnel selected from technicians serve as management. The rapid development of the beauty industry urgently need high -end talents. The Shanlisa beauty salon, which originated in Jinan City, is taking the purpose of “talent first, profit second. Talent is wealth, talent is a brand, talent is performance, and talent is development” as the purpose. Quickly develop preparation. Shamenlisa Beauty Salon also formed a strategic partner with Chen Anzhi’s training institution to establish beauty culture in the enterprise to promote beauty education, making every employee in the enterprise a beauty expert to truly be a cosmetic consultant for customers. . The existing relevant policies and regulations in the beauty industry The rapid development of the beauty industry has made relevant policies and regulations not complete. Only the “Interim Measures for the Management of Beauty and Beauty Industry” and “National Management Policy of the Beauty Industry” Regulations, the Measures for the Management of Medical Beauty Service, National Vocational Standards for Primary Beautyists, and National Vocational Standards for Advanced Beauty Artists. 5. New hotspots in the beauty industry in the next few years With the development of society, people’s economic conditions improve, and some new hotspots will appear in the beauty industry, such as: 1. Emerging hand beauty industry; 2. Tooth beauty will be a new topic of beauty lovers; 3. Clevey transplantation will impact the beauty industry; 4. Oxygen beauty will become new fashion fashion; 5, brain care will become a new trend of beauty; 6. Flower beauty will become new pets. 6. The business strategy of the beauty industry Due to the huge space of the beauty market, the beauty salons of various scale have appeared one after another, and various operating strategies have emerged endlessly. The direct sales model is grafting with the beauty industry, which mainly refers to beauty products through store customers, one -area sales; . Professional line beauty brand construction; this is mainly to distinguish the beauty brand of daily chemical lines. Relying on the word of mouth and service, it will win customers through beauty salons; . The upgrade of the original marketing model; this mainly refers to the continuous update of products in the original marketing model, and also increases conference marketing and event marketing marketing. , More, increase the investment of advertising; 4. The strategy of precision marketing in the off -season of the beauty industry; the fine market, some targeted; focusing on large households, policy tilt; terminal replenishment, training first; activity promotion, stimulating consumption; Publicity new, attract order; sales competition and promote the amount. 5. New business model of beauty salons; 1) Chain franchise business type: mainly (A) direct -operated chain, that is, the general store is wholly -owned or holds multiple stores, uniformly owned Management; (b) Free chain, that is, each store is independent legal person, owned by different operators, but they are willing to cooperate together to unify operation and sales strategies; , Obtain products developed by the general store trademarks, business names, business technology and sales general stores. ) Computer network -type operation: Internet quickly ignited the land of China with its unparalleled superiority, and the beauty industry inevitably encountered the network. In the future development, beauty companies should promote their products and services through the Internet, establish real -time interaction information with users and other companies, to achieve business of production, circulation, and consumption, and realize the comprehensive informationization of the company’s operation and management. 3) Specialty store -style operation: The concept of beauty has now been rich in extension. Body, nails and other projects have come. Various supporting facilities have emerged endlessly. These have created markets and space for specialty stores for various types of services. It is not surprising that the nail shop and the body center stripping out from the face care. The subdivision of the same market cannot ignore the subdivision of consumer targets. The beauty designed for men and the elderly also appears in the market. 4) Integrated service -like operation: The fast -paced life of modern urban people makes holidays or naps more precious. Therefore, a large and complete business place for collective leisure and entertainment and multiple beauty services is possible. Essence This of this type of beauty center is very large, and the decoration pays attention to the full service week. It can involve humanized service items such as beauty salons, sauna fitness, makeup shapes, and hair rows. The management requirements of this type of business method are extremely detailed, and their main membership system is mainly implemented. . The current status of the beauty market in Hefei “Urban Competitiveness Blue Book: China City Competitiveness Report” compares the competitiveness of mainland city groups. Triangle urban agglomeration, Hefei urban agglomeration ranks 15th. Hefei is part of the Yangtze River Delta urban agglomeration. As a provincial capital city with great development, Hefei also develops rapidly with the growth rate of GDP double -digit each year. Hefei’s development will definitely drive the rapid development of the beauty industry. In the survey, in addition to hundreds of beauty service places in Hefei, beauty institutions from Jinan, Xi’an, Shanghai, and Nanjing have seized Hefei beauty markets. Hefei local beauty institutions generally only pay attention to hardware investment and ignore the investment in software, that is, not paying attention to the strengthening of management; the marketing model is also the same, and generally lacks high attention to employees, and employees do not see hope about the future. For example, the Australian EV and Liyan have gold cards and silver cards in the seasons, so that the package combination cannot be made, which limits the promotion methods; there is no employee growth ladder inside, and employees do not have the sense of owner’s consciousness. And foreign beauty agencies, for example, Saman Lisa focuses on setting up dreams for employees internally, focusing on changes in marketing methods, various packages combinations renovated, and attracting customers at ultra -low prices, making it in a short time in a very short time. Internal winning consumers. In summary, we can see that the beauty industry has huge market space. Among them, opportunities and challenges coexist. Only by accurate positioning and truly grasping the essence of the industry can we stand out! Therefore, we recommend Xianghua Lianyu: 1. Do not do it to do special talents, that is, to accurately position what you do and do what you want to do, do what you want to do, make your own Features; 2. Clarifying the business philosophy of the enterprise is to put employees first, establish a staircase for employees, and clarify that operating enterprises are the hearts of the business, because only employees are the main body of supporting development and creating profits. Fully mobilize the internal resources and energy of the enterprise, form a highly condensed team force, and consistently to the outside world; 3. Pay attention to brand building. Emphasize your own services and do more concepts. The concept is the first element of marketing success. There must be a good concept of your own unique, attractive, and soul in advertising. 4. To make reputation. Too many gimmicks or foams in the beauty industry cannot convince consumers. Too much gimmick becomes a double -edged sword. The characteristics of beauty service customers are characterized by the restrictions of the business district and retorters. Therefore, we must make a solid reputation to an unprecedented height. Pay special attention to the influential people among ordinary consumers. Those who truly change their views or transmission concepts are very few people in society. If you find these people and catch them in marketing, the communication is better than playing 100 times; 5. Strengthen information construction and big customer management, so as to win customers with the highest efficiency, keep retaining Customers, thus standing in the undefeated place in the market. ;
The survey report of the beauty market
With the development of society, people’s economic conditions improve, and some new hotspots will appear in the beauty industry. The most lack of management talents at this stage of the beauty industry will be in Hong Kong. Development to the mainland, but far from meeting the needs of the development of the beauty industry. The following is a survey report for the beauty market I have compiled for everyone. I hope to help you.
. Overview of the development of the beauty industry
With the continuous development of Chinese society, GDP has maintained a growth rate of more than 8%for ten consecutive years, and people’s living standards have been fundamentally changed. The hotspots of people’s consumption are transitioning from real estate, electronic products, automobiles, and tourism to the beauty industry. The huge business opportunities in the beauty industry have been highlighted. In the next few years, the “new beauty economy” with brand innovation, quality innovation, and service innovation will become the biggest highlights of China’s tertiary industry.
In 2006, there were 1.54 million beauty salons in China, and 673 beauty teaching institutions that were officially issued by the labor department were officially issued. The funds are about 200 billion yuan.
In 2007, the “beautiful economy” remained rapidly growing. The overall output value of the entire beauty industry was close to 400 billion yuan, and it also indirectly drove other consumption of 100 billion yuan.
The beauty industry in 2008 develops more rapidly. Although there are many controversy and irregularities, the government’s supervision of the beauty and beauty industry has continuously accelerated the standardization of the beauty industry. Although after more than 20 years of development, the beauty industry has not entered a mature period so far. The entire industry has been developing a new state of industrial operations suitable for the time requirements for the times due to its long -term development state.
. The four major characteristics of the beauty industry
1. Higher market demand; 2. The structure of employees is complicated; 3. The experimentality is relatively strong; 4. The level of industrial structure is relatively low. The four characteristics of the beauty industry are reflecting the opportunities and challenges of the beauty industry. Opportunities refer to the huge space in the beauty market, with 400 billion consumption output value each year; challenges refer to the overall level of employees, less industrial structure, and many resources in the beauty industry. Or there is a small crisis of integrity, the entire beauty industry will face reshuffle.
. The current status of talents in the beauty industry
The most lack of management talents in the current stage of the beauty industry. Although some beauty management talents develop from Hong Kong to the mainland, they are far from meeting the needs of the development of the beauty industry. Almost neither colleges and universities in our country have set up beauty majors. Only some secondary school -based technical technists cannot bear the responsibility of the management of the beauty industry. More situations are their own beauty homes, and personnel selected from technicians serve as management.
The rapid development of the beauty industry urgently need high -end talents. The Shanlisa beauty salon, which originated in Jinan City, is taking the purpose of “talent first, profit second. Talent is wealth, talent is a brand, talent is performance, and talent is development” as the purpose. Quickly develop preparation. Shamenlisa Beauty Salon also formed a strategic partner with Chen Anzhi’s training institution to establish beauty culture in the enterprise to promote beauty education, making every employee in the enterprise a beauty expert to truly be a cosmetic consultant for customers.
. The existing relevant policies and regulations in the beauty industry
The rapid development of the beauty industry has made relevant policies and regulations not complete. Only the “Interim Measures for the Management of Beauty and Beauty Industry” and “National Management Policy of the Beauty Industry” Regulations, the Measures for the Management of Medical Beauty Service, National Vocational Standards for Primary Beautyists, and National Vocational Standards for Advanced Beauty Artists.
5. New hotspots in the beauty industry in the next few years
With the development of society, people’s economic conditions improve, and some new hotspots will appear in the beauty industry, such as: 1. Emerging hand beauty industry; 2. Tooth beauty will be a new topic of beauty lovers; 3. Clevey transplantation will impact the beauty industry; 4. Oxygen beauty will become new fashion fashion; 5, brain care will become a new trend of beauty; 6. Flower beauty will become new pets.
6. The business strategy of the beauty industry
Due to the huge space of the beauty market, the beauty salons of various scale have appeared one after another, and various operating strategies have emerged endlessly. The direct sales model is grafting with the beauty industry, which mainly refers to beauty products through store customers, one -area sales;
. Professional line beauty brand construction; this is mainly to distinguish the beauty brand of daily chemical lines. Relying on the word of mouth and service, it will win customers through beauty salons;
. The upgrade of the original marketing model; this mainly refers to the continuous update of products in the original marketing model, and also increases conference marketing and event marketing marketing. , More, increase the investment of advertising;
4. The strategy of precision marketing in the off -season of the beauty industry; the fine market, some targeted; focusing on large households, policy tilt; terminal replenishment, training first; activity promotion, stimulating consumption; Publicity new, attract order; sales competition and promote the amount.
5. New business model of beauty salons; 1) Chain franchise business type: mainly (A) direct -operated chain, that is, the general store is wholly -owned or holds multiple stores, uniformly owned Management; (b) Free chain, that is, each store is independent legal person, owned by different operators, but they are willing to cooperate together to unify operation and sales strategies; , Obtain products developed by the general store trademarks, business names, business technology and sales general stores.
) Computer network -type operation: Internet quickly ignited the land of China with its unparalleled superiority, and the beauty industry inevitably encountered the network. In the future development, beauty companies should promote their products and services through the Internet, establish real -time interaction information with users and other companies, to achieve business of production, circulation, and consumption, and realize the comprehensive informationization of the company’s operation and management.
3) Specialty store -style operation: The concept of beauty has now been rich in extension. Body, nails and other projects have come. Various supporting facilities have emerged endlessly. These have created markets and space for specialty stores for various types of services. It is not surprising that the nail shop and the body center stripping out from the face care. The subdivision of the same market cannot ignore the subdivision of consumer targets. The beauty designed for men and the elderly also appears in the market.
4) Integrated service -like operation: The fast -paced life of modern urban people makes holidays or naps more precious. Therefore, a large and complete business place for collective leisure and entertainment and multiple beauty services is possible. Essence
This of this type of beauty center is very large, and the decoration pays attention to the full service week. It can involve humanized service items such as beauty salons, sauna fitness, makeup shapes, and hair rows. The management requirements of this type of business method are extremely detailed, and their main membership system is mainly implemented.
. The current status of the beauty market in Hefei
“Urban Competitiveness Blue Book: China City Competitiveness Report” compares the competitiveness of mainland city groups. Triangle urban agglomeration, Hefei urban agglomeration ranks 15th. Hefei is part of the Yangtze River Delta urban agglomeration. As a provincial capital city with great development, Hefei also develops rapidly with the growth rate of GDP double -digit each year. Hefei’s development will definitely drive the rapid development of the beauty industry.
In the survey, in addition to hundreds of beauty service places in Hefei, beauty institutions from Jinan, Xi’an, Shanghai, and Nanjing have seized Hefei beauty markets. Hefei local beauty institutions generally only pay attention to hardware investment and ignore the investment in software, that is, not paying attention to the strengthening of management; the marketing model is also the same, and generally lacks high attention to employees, and employees do not see hope about the future. For example, the Australian EV and Liyan have gold cards and silver cards in the seasons, so that the package combination cannot be made, which limits the promotion methods; there is no employee growth ladder inside, and employees do not have the sense of owner’s consciousness. And foreign beauty agencies, for example, Saman Lisa focuses on setting up dreams for employees internally, focusing on changes in marketing methods, various packages combinations renovated, and attracting customers at ultra -low prices, making it in a short time in a very short time. Internal winning consumers.
In summary, we can see that the beauty industry has huge market space. Among them, opportunities and challenges coexist. Only by accurate positioning and truly grasping the essence of the industry can we stand out! Therefore, we recommend Xianghua Lianyu:
1. Do not do it to do special talents, that is, to accurately position what you do and do what you want to do, do what you want to do, make your own Features;
2. Clarifying the business philosophy of the enterprise is to put employees first, establish a staircase for employees, and clarify that operating enterprises are the hearts of the business, because only employees are the main body of supporting development and creating profits. Fully mobilize the internal resources and energy of the enterprise, form a highly condensed team force, and consistently to the outside world;
3. Pay attention to brand building. Emphasize your own services and do more concepts. The concept is the first element of marketing success. There must be a good concept of your own unique, attractive, and soul in advertising.
4. To make reputation. Too many gimmicks or foams in the beauty industry cannot convince consumers. Too much gimmick becomes a double -edged sword. The characteristics of beauty service customers are characterized by the restrictions of the business district and retorters. Therefore, we must make a solid reputation to an unprecedented height. Pay special attention to the influential people among ordinary consumers. Those who truly change their views or transmission concepts are very few people in society. If you find these people and catch them in marketing, the communication is better than playing 100 times;
5. Strengthen information construction and big customer management, so as to win customers with the highest efficiency, keep retaining Customers, thus standing in the undefeated place in the market.
;