1 thought on “In the next 5-10 years, the scale of cultural tourism will reach 15w billion.”

  1. Cultural Tourism Industry: China’s best investment in the next 30 years!

    1. The trend of the cultural tourism economy

    The cultural tourism industry refers to the close related fields of leisure life, cultural behavior, experience needs (material and spiritual). It is mainly the economic form and industrial system formed by the tourism industry, entertainment, service industry and cultural industries.

    If forecast of the US authoritative department, cultural leisure, entertainment activities, and tourism will become the next economic tide after becoming the mobile Internet, and sweeping all over the world.

    The promotion of economic development in the cultural tourism industry is mainly manifested in three aspects:

    ■ The cultural tourism industry has promoted the transformation of traditional industries. The development of the cultural tourism industry can regulate the relationship between the secondary industry and the tertiary industry. At the same time, it can also derive new categories in the traditional service industry, which is conducive to the upgrade of the traditional service industry.

    ■ The development of the cultural tourism industry has a strong ability to pull the urban consumer market, forming continuous consumption hotspots, and at the same time, it also has a positive effect on promoting employment.

    ■ The cultural tourism industry has a promotion of the integration and utilization of related industries and the value -added benefits. For example, a bookstore and a cafe combine books can not only integrate the original market of bookstores and coffee shops, but also drive the new consumption model of the two.

    2. The dividend of the cultural tourism industry can be considerable

    The data from the National Tourism Administration show that the number of domestic tourists in 2008 was 2 billion, reaching 4 billion in 2015, and it turned over in 7 years. Essence In 2015, a total of 4.12 billion people were traveling in China, which is equivalent to nearly three times a year travel in the country.

    In the prediction of the National Tourism Administration, my country’s tourism and vacation industry will form a 10 trillion -pillar industry. It is undoubted that this is the chair industry that Volkswagen is willing to consume, indicating that the investment window of the cultural tourism industry has opened.

    ▲ In recent years, the total domestic tourism industry income (unit: trillion yuan)

    It no wonder, Chinese strategic expert Wang Zhigang once said: In the next ten years, if you miss the “text “Travel industry” will miss an era!

    3. The cultural tourism industry welcomes the “Golden Age”

    “Opinions of the State Council on Accelerating the Development of Tourism” and strive to be in 2020 Basically reached the level of world tourism power.

    Therefore, by 2020, it is a key year for the development of my country’s tourism industry to achieve a qualitative. The era of Chinese cultural tourism culture has arrived. However, the development of Chinese cultural tourism still has many contents that need to be improved and improved, and it is necessary to closely integrate with urban characteristics and cultural development. This has become a subject that needs to be resolved in the development of Chinese cultural tourism.

    4. Eight “attention” of the cultural tourism industry

    This Behind the adjustment and reconstruction of the cultural tourism town is profound social change

    Under the promotion of China’s emerging town, ancient villages ushered in a wave of huge changes. Not only the transformation of traditional architectural space and business format, but also its inherent lifestyle, the change of consumption methods, and even the subtle quality changes of traditional cultural genes. If it is just a formal format, it is destined that the business of this town is superficial and may cause the deviation of the positioning of the format.

    The improvement of tourist demand levels requires simultaneous improvement of cultural tourism formats

    The major development of tourism in nearly 20 years. However, the tourism forms of different needs of tourism, leisure and vacation during the transition period will exist for a period of time, and the cultural tourism town projects in different areas will be different in terms of tourism demand level. The tourism format corresponding to the service is different. In this context, not only the original famous ancient village format needs to be promoted and transformed. Some newly developed town projects will also be more complicated.

    This of mobile society and smart society brings changes in cultural tourism formats

    The era of mobile Internet, which has broken the work form and regional boundaries of urban office staff. Work cooperation with others anytime, anywhere. Because of its strong cultural environment and beautiful natural environment, the tourist town can attract people from many large cities to come to entrepreneurial office and border fake offices. These will promote the improvement of the demand for accommodation and leisure and entertainment formats, and the convenience of online shopping in the mobile era will also reduce the demand for monotonous retail formats and increase the experience of experience retail formats.

    The integration of tourism formats and urbanization formats

    Coufending town supporting facilities, whether in the number of types and quantities, is higher than the standards of ordinary small towns. Therefore The selection cannot be completely determined in accordance with the “Town Planning Standards”. It is necessary to comprehensively consider the permanent population and the flow of population (including the tourism population and the foreign employment population absorbed by tourism, etc.). The ecology of tourism town is based on the determination of the tourist population in the town. It is necessary to fully take into account the ecological carrying capacity of the town. The allocation of tourism facilities is scientific and reasonable. Properly leave the amount of waste to prevent waste.

    . From the perspective of many actual cases, the area of ​​cultural tourism and commercial format should not be too large. Consolidated according to the consumption structure of the tourist volume, it is more reasonable. The area of ​​the small town is often too large.

    The improvement of the six major elements of traditional tourism

    . For a long time, the tourism industry has formed six major “food, living, traveling, travel, entertainment, purchase” Elements, the business format of the cultural tourism town is basically constructed in accordance with these aspects, but with the changes in the tourism market, some innovative formats begin to present, or the original six major elements need to be re -innovative understanding. And interpretation. For example, from the original simple eating, sleeping, shopping, etc. into a deep experience in local food culture, living culture, and local handicraft culture. This will have important changes to the area and magnitude of the format positioning.

    The business in the town of cultural tourism is cultural landscape

    If in the future business facilities of cultural tourism towns, in addition to taking basic eating, shopping, and accommodation functions, they also bear cultural display, Cultural experience, interactive exchanges, tour experience and other composite functions. Each shop is a scenic spot, and each shop is a cultural experience point. The pure business functions will be weakened. The tourism value and cultural value are gradually prominent. This is a higher level of cultural tourism and business format. Of course, these will have high requirements for early investment and merchants’ introduction, cultivation, and business operations.

    The commercial format of the Wenlou Town requires merchants with “personality”

    The commercial investment objects in the cultural tourism town are not ordinary merchants, or even chain merchants. In addition to localization, there are also some “enthusiasts” who have special research and pursuit of special research and pursuit of eating, housing, purchase, entertainment, and text. In particular, enthusiasts with cultural feelings, it is best to have a certain influence in a certain industry. For example, some cultural people can come to the teahouse, open a special inn, and let the famous cooking master come to run cultural restaurants. Investment in specialized investment promotion and unusual roads is one of the investment trends of the future cultural tourism town, and it is also an important criterion for testing the service capacity of a cultural tourism business service provider.

    The commercial format in the town of cultural tourism needs to consider the characteristics of the off -peak season, weekend and working days

    The major feature of tourism business is the seasonality of business, that is, there is obvious Division of the off -peak season. Seasonality is a typical characteristic of most tourist destinations. In most of the scenic spots in China, in the winter, there are almost no visits to tourists, and the opening rate of the shop is less than 50%. This requires the setting of tourism products and later operations to extend the peak tourist season as much as possible, and set up feasible four -season tourism products and tourism services.

    The also a significant problem is that the popularity is very popular on the weekend. What should I do? These issues require the positioning and positioning of the mood, and start to study and set the tourism products and tourism services that can attract tourists in the off -season tourism, and how to present it in the business format. Overall resolution.

    The planning positioning of cultural tourism town and cultural tourism business format is a compound, systematic work, and it is also very interesting. Covering tourism, culture, commerce, real estate, involves tourism products, tourism routes, tourism activities, including rich content such as food, hotels, folklore, and activities.

    The next billion -level “super unicorn” is rising

    “The period of the temple, connecting the people’s beautiful life, The cultural tourism industry is becoming a microcosm of China’s economic development from volume to quality, leverage the trillion -level capital market. “

    From a strategic layout, culture and tourism are the national development planning The highlight. During the 13th Five-Year Plan period, the cultural industry and tourism industry will become my country’s pillar industry. The “cultural tourism” industry will reach a scale of 15 trillion in the next 5-10 years, accounting for 15%-18%of the national economic aggregate.

    The virtual value is being transformed into reality. In March of this year, the state formed the Ministry of Cultural Tourism to promote the integration of the cultural tourism industry. The guidance opinions on promoting the government and social capital cooperation model in the tourism field “, put forward:

    ” will focus on supporting tourist scenic spots, global tourism, rural tourism, self -driving car camps, tourist toilets, tourist towns, tourism towns , Tourism, Tourism, Smart Tourism and Health Tourism projects in new formats. “

    In the new round of consumption upgrade, the connotation of tourism expands into a diverse and personalized lifestyle, and takes the tourist destination as the core, with sports, outdoor, culture, entertainment, studying in studying Wait for extension, gradually build a large cultural tourism consumer industry.

    The new changes in the cultural tourism industry

    During the “May 1st” period, the national holiday tourism consumption was strong and the tourism market continued to grow. After comprehensive calculations of the China Tourism Research Institute, the “May 1st” holiday received a total of 147 million domestic tourists, an increase of 9.3%year -on -year, achieving domestic tourism revenue 87.16 billion yuan, a year -on -year increase of 10.2%.

    in recent years, people’s demand for cultural tourism has shown more and more obvious personalization and differentiation. When to the same destination, consumers will choose differently The itinerary, living different special hotels or homestays, the same number of tourists may have hundreds of different consumer needs. The core movement generated directly has spawned a variety of tourism products, causing the upstream of tourism products -the resource end has changed significantly, and it has also had a huge impact on the research and development, marketing, and operation of cultural tourism products. n
    The changes in the user base, the cultural tourism industry has paid more and more attention to the development of tourist destination content, IP and scenes, with a view to using diverse product categories to meet the needs of large -scale people and refresh people’s cultural tourism experience . For example, introduced outdoor education, literary performances, sports events and other projects in tourist destinations, bringing personalized experience to consumers with different interests.

    It is necessary to consider different consumer scenarios to turn a single large -scale product content into a variety of personalized lifestyles. This process enables tourism resources to develop, and the IP and content setting of the project have also grown together.

    What opportunities for the cultural tourism industry

    LEV Films disclosed to enter the cultural tourism real -world market. In the cross -border era, we cannot predict who will enter the big tourism industry in the next step. However, it is certain that in the context of the slowdown in economic growth, China’s tourism industry has become a strong driving force for economic growth. R n
    Special towns are still the most popular investment project types in the cultural tourism industry.

    PPP model is the main investment and financing method of characteristic towns. As of the end of December 2017, national characteristics There are 34 PPP investment projects in the town, with a total investment of 95.2 billion yuan, and the average investment amount of a single project is 2.8 billion yuan.

    02 Tourism Investment New Blue Ocean: Low -altitude travel

    With the continuous improvement of related policies, low -altitude tourism in 2018 will definitely become a new blue ocean in the field of tourism investment. The TOP20 is suitable for the development of low -altitude tourist cities: Wuxi, Wuhan, Tianjin, Changsha, Nanjing, Chongqing, Xi’an, Zhengzhou, Hangzhou, Wenzhou, Guangzhou, Jinan, Qingdao, Zhongshan, Beijing, Shanghai, Zhoushan, Yantai, Zhuhai, Xiamen.

    03 Tourism investment hotspot areas: Beijing -Tianjin -Hebei area

    The establishment of Beijing -Tianjin -Hebei Integration National Strategy, the establishment of Xiong’an New District, Hebei, plus the Winter Olympics, Second Airport The fermentation of policies such as Tongwu Corridor, the Beijing -Tianjin -Hebei region has become a hot spot for the recent market.

    D large -scale cultural tourism enterprises have invested funds to cultural tourism projects, and cross -bank investment is obvious. According to incomplete statistics, among 106 key tourism investment projects in Beijing, Tianjin, and Hebei, only 27 tourism company investors, accounting for 26.7%, and the rest are non -travel companies investors, accounting for 73.3%.

    It’s era of large capital, tens of billions of tourism investment projects accounted for 33.3%. Among the 106 key tourism investment projects of Beijing -Tianjin -Hebei, there are 28 tourism investment projects of more than 10 billion yuan, of which 3 of 100 billion yuan.

    The tourist complex project has become the main form of tourist capital projects. After incomplete statistics, among the 106 key tourism investment projects in the Beijing -Tianjin -Hebei region, there are 38 large tourism complex projects, accounting for 35.85%; the total investment is 582.826 billion yuan, accounting for 43.64%of the total investment of all projects. Among them, among them, there are 15 tourism complex projects of more than 10 billion yuan, accounting for nearly 50%.

    04 Tourism Investment Hot Market: The rise of the new middle class

    According to the “2017 New Middle School White Paper”, my country currently has a new middle -class group with 240 million 17.3%of the number, the number is huge. They have the characteristics of high spending power, strong willingness to consume, and high requirements for tourism. They are the backbone of the future consumer market.

    In recent years, the consumption of new middle -class has gradually upgraded, the consumption of physical categories has gradually weakened, and the consumption of experience and service category has been greatly improved. Traveling is the second -ranking consumer field. In the next year, 93.3%of people have a travel plan, and 86%of people tend to do freely. Travel has become a new middle -class standard.

    In 2020, 81%of China’s total consumption increase will be from the middle class in the future. Therefore, the consumer market of the new middle class is full of huge commercial potential. Serve.

    05 Tourism is one of the hot spots in PPP model investment

    The total number of PPP projects in 2019 is 24059. The number of tourism PPP projects is 862, ranking fourth, accounting for 6%of the total number of PPP projects. This ratio is much higher than the proportion of tourism investment in the capital market, and there will still be greater growth space and opportunities in the future.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top
Scroll to Top