1 thought on “Talk to 18 car guys and explore how the car market fights for “epidemic” | Dr. Guo’s meeting room”
Leroy
Author: Guo Dengli The sudden new crown virus epidemic, completely disturbing the original and peaceful Spring Festival holidays. People try their best to fight the epidemic, while joking, “Can it restart in 2020?” With the further fermentation of the epidemic, people’s attention has extended from the epidemic itself to all aspects of the national economy and people’s livelihood. This is quiet and windy, and the sudden coming of the epidemic has made the Chinese economy that was originally at the key time node of the adjustment and change. Although most companies have resumed work and employees have opened the “cloud office” model at home, such status quo has made many companies that have been frustrated due to the slowdown in economic growth and worse. Industry is the first. Prior to the emergence of the epidemic, the Chinese automobile industry had experienced a long winter and a long winter. The epidemic completely disrupted normal work operations such as production, sales, and services that car companies were planned. However, it is gratifying that after the outbreak of the epidemic, major car companies have actively reached out to the disaster -stricken area. So far, a total of more than 80 companies have donated more than 1 billion yuan in donations and donations. While continuing to pay attention to the epidemic area, the senior executives and responsible persons of major car companies also studied how to start working to minimize the loss when the safety of guarantee personnel was guaranteed. A observers and thinkers in the Chinese auto market, Volkswagen Cars has also been paying attention to the progress of resistance and the dynamics of major car companies. In these car companies, we have seen the sense of national mission and the responsibility of large powers. Not only donations to the epidemic area, but also the excessive forge to stabilize the car consumer market, maintain industry vitality, and stabilize employment rates. From the current situation, the sales data of sales in the first quarter of 2020 and the first half of the year have also been expected. During the duration of the epidemic, how the automobile industry should spend steadily and how to increase its “immunity” so that it can quickly enter the production and operation of normal enterprises after the epidemic, which has attracted much attention from the industry. If for the above problems, Dr. Guo Dengli, the founder of Qianshi Zhizhi and Volkswagen Kanjin Cars, recently launched a direct dialogue with a number of senior executives and digital industry experts. The current status of the automotive industry is at the same time, at the same time discuss the response strategies, in order to dial the fog and the fog covering the future development of the Chinese automobile industry to help the automotive industry clarify the direction and better move forward. 01 Yang Song, president of Changan Ford National Sales Service Institution: The macroeconomic and promptly recovery The impact on the epidemic on the car market can be span from short, medium and long time. Analyze separately. The short -term perspective, the epidemic will lead to some daily bus purchase demand for young people traveling by bus/subway/online car. At the same time, customers will decline sharply, and the demand for buying will also be significantly suppressed. Due to the decline in the supply capacity and capacity of parts and components, the supply capacity of the current car will also appear insufficient. In mid -term, with the continuous fermentation of the epidemic, the performance of a large number of small and medium -sized private companies will decline, which will lead to a significant decline in the income of a large number of office workers, which will significantly suppress the car purchase demand. At the same time, through this epidemic, many people will re -think the economic resistance of individuals and families, and delay or cancel the demand for car purchase. The long -term perspective, the rise and fall of the Chinese auto market and China’s macroeconomic anti -risk ability have a strong correlation. If the macro economy can stabilize again after the epidemic, then the Chinese auto market will find it. Develop track. 02 Vice President of Geely Automobile Group Lin Jie: The short -term impact significantly exacerbated Matthew effect in the automotive market In the short term, this epidemic will undoubtedly make the pressure on the Chinese auto market in the stock competition mode dramatically increased dramatically Especially for the supply chain side of the car company in the first quarter or even the first half of the year, production and even sales will affect significantly. This will also make the survival of vulnerable car companies more difficult, but strong car companies will be stronger and stronger in the Chinese car market in the future. For Geely, the first thing to do is to ensure the safety and health of all employees of the enterprise. This is the first priority. Secondly, under the factors of uncertain environment in the current market, the basic factors that determine the market: brands, systems, and products have not changed. Therefore, we must unswervingly implement the “stable development” strategy, maintain the stable supply of supply and marketing systems, and improve the risk response and control mechanisms such as international trade disputes, changes in international exchange rates, and natural disasters to improve enterprises Development toughness. again. In response to the test of this epidemic, the most important thing for Geely is to ensure the stability of the dealer system. From loosening sales indicators, discount support, and cancellation of relevant assessments to provide necessary support to dealers to maintain channel motivation, To maintain a stable market share. At the same time, accelerate online sales services, start online car purchase models, and use the new model of online and offline combination to provide users with the convenience of car purchase and service, and cope with the impact of the epidemic. It, at present, we have also seen the needs of consumers for healthier and safe cars. To this end, Geely Automobile has invested 370 million yuan to develop “comprehensive health cars” for ordinary consumers. 03 Deputy General Manager of Dongfeng Nissan Passenger Car Company Chen Hao: The optimistic attitude towards the car market cares for customers . In the short term, this epidemic will obviously cause people to reduce consumer desire, cars, cars, cars Enterprise marketing activities are blocked, but in the long run, the rigid demand of the Chinese auto market still exists. Under the implementation of the national strong epidemic prevention and control measures, the epidemic will soon be relieved, so we are optimistic about the restoration of normal operations of car companies. Since the epidemic occurs, Dongfeng Nissan has established the “new type of pneumonia” emergency leadership group as soon as possible, and also helps dealers to relieve stress, ensure employee health, and strengthen customer emotional care services through a series of targeted measures. 04 Tan Benhong, Executive Vice President of Changan Automobile: The epidemic prevention and control is more important than Taishan Is affected by the epidemic, the entire industry chain of the automotive industry has been impacted to a certain extent. We believe that the current primary task is to prevent and control the epidemic. Only by effectively controlling the epidemic can enterprises restore operations earlier and faster. Since the epidemic occurs, Changan Automobile has actively practiced corporate civic social responsibility. While donating and donating materials, he devoted himself to the front line of resistance with actual actions, and provided free psychological information support for the first -tier medical staff of Wuhan. 05 Weilai Automobile President Qin Lihong: The demand for private cars after the epidemic will continue to increase From the short mid -in perspective, the epidemic will put greater pressure on the macroeconomic economy, and the automotive industry is originally the original. In the cold winter, challenges will undoubtedly increase. In the long run, this epidemic will make people think back to the choice of travel, and the demand for private car will continue to increase. Is to this epidemic, Weilai first did relevant epidemic prevention work in accordance with the government’s requirements to ensure the health and public safety of employees. Secondly, the epidemic will gradually change people’s consumption models and, and online consumption will become one of the main models of the future automotive market. Therefore, on the basis of the advantage of Weilai, Weilai has made some innovative adjustments based on the advantages of a very close user community, such as live broadcasting on social platforms, short videos to introduce vehicle selling points, establish WeChat groups, maintain communication with friends, etc. Wait, continue to strengthen the user experience and effectively expand consumer groups. 06 General Manager of BAIC New Energy Ma Xinglian: The epidemic or changing the car marketing channel mode In the context of the cold winter of the car market in 2019, the sudden epidemic situation faces every car company to double the double. The severe test, but the most important task at present is to cooperate with the party and the government to control the epidemic and resolve the crisis as soon as possible, so that the loss of the entire country and society will minimize. At the same time, although the marketing plan of car companies in February is believed to be greatly affected, the epidemic will also deeply change people’s thinking cognition, behavior habits and consumption methods, and further accelerate the promotion of traditional car companies from offline. The marketing model of retail channels has transformed into a new network economy model. For the automotive industry, it will become an online platform and channels, online experience and customer acquisition, online transactions and services that are continuously developing and mature. In after the epidemic, BAIC New Energy established a leading group for epidemic prevention and deployment of epidemic prevention and control. At the same time, we do our best to do a good job of production and confession. The company’s procurement department dispatched the “emergency group” members of the “Emergency Group” to deploy procurement resources to ensure the work and complete the inspection of supplier resources. In terms of marketing, we are accelerating the online transformation of marketing, studying and introducing targeted sales policies, and using non -contact delivery of the door throughout the process to meet the car purchase demand in a special period. 07 general manager of Dongfeng Xiaokang Automobile Co., Ltd. Liu Changdong: The epidemic situation has increased the pressure of sales performance. It will have a certain impact on the output after resumption. At the same time, the construction time of the suppliers of the supply side will also cause the shortage of supply parts to ensure the supply of supply, and the operating expenditure such as labor cost will inevitably cause the capital chain to be tight. From the perspective of sales, the epidemic will definitely cause customers to decline sharply at the store rate, and the pressure on sales performance will increase sharply. Irds from the central government to the prevention and control requirements of the epidemic, the company’s procurement center actively contacted the supplier to understand the supplier’s epidemic prevention work and provide corresponding help and support. On the sales side, in order to work together with various marketing service providers, it is difficult to overcome the time, and actively cope with the impact of the epidemic of new coronary virus pneumonia, and reduce the pressure of various marketing service providers. Objectives, retail targets; adjust the discounted conditions in February; during the epidemic, actively do a good job of online promotion and release according to the “market promotion guidelines” and related supplementary notices; reasonable warehouses, accurately do a good job of car lifting plan in February in February Essence Time to spend time with various marketing service providers. 08 Weimar Automobile CEO Shen Hui: Wang the government to help SMEs to steadily spend the epidemic In the short term, the epidemic may affect consumers’ willingness and purchase willingness. For industries that rely on store sales, the impact will be more obvious, and the sales performance of sales performance in the first half of this year will be great. In the middle and long term, the automotive industry will resume production in an orderly manner and gradually embark on the established track. In consumer perspective, after the epidemic, consumers’ demand for private cars will be further enhanced. At the same time, consumers will be more cautious and will further stimulate new consumption. In the face of these short -term difficulties, it is hoped that the government can condense the forces from all walks of life to prevent and control the epidemic situation, and can promote the stability of small and medium -sized enterprises and innovative enterprises in taxes, rent, credit policies, and introduce more support for stable jobs. Over the epidemic. Pei? The online office platform has been established before the Spring Festival holiday. At present, the employees of the Wei? have begun an orderly online office to promote the normal development of the business. At the same time, in order to welcome the official resumption of Waji institutions on February 10th, the company prepared sufficient masks and other supplies for employees to protect the health of each Wei? At the same time, in order to optimize the customer experience of the flagship of the epidemic and facilitate consumers to experience the product, the current Viagra provides online reservations and test drive services, and VR panoramic views are available on the official website to help Users can understand the functions, design, and configurations of the user without leaving home. 09 Great Wall Motor Co., Ltd. Senior Vice President and General Manager of Sales Company Li Ruifeng: The crisis organic integrity and confidence in the wind When the car industry loses, it is the most important thing to win the prevention and control of this epidemic. The Chinese should be in the same wind and rain. , although this epidemic has a certain negative impact on the Chinese economy in the short term, it will not be too great for the long -term view. From the perspective of the development of the automotive industry, the outbreak of the epidemic is undoubtedly a more difficult challenge for the Chinese auto market that has entered the stock market. 2020 China ’s national auto market, which will be a tough battle for the industry and car companies, but at the time of danger, there may be greater opportunities. efficient. 10 Fan Jingtao, deputy general manager of Beijing Hyundai: three major support dealers across difficulties Faced with this epidemic, Beijing Hyundai acted with dealers, Beijing Hyundai surrounds sales management, marketing The after -sales service proposes the “three major support”, which gives the “good recipe” that reduces the pressure of dealers from each dimension. At the same time, in order to reflect the care and responsibility of users and consumers, Beijing Hyundai proposed “five care” measures from the dimensions of special store personnel, creating a safe car purchase environment, and optimizing after -sales service. strives to effectively reduce the inventory and capital pressure of dealers, and the same dealer stands in the same trenches to respond to the challenge of the epidemic. At the same time, Beijing Hyundai will continue promotional policy support in February, helping the dealer’s festival to resume sales in an orderly manner. In addition, in response to the current situation of the sudden drop in the number of car buyers in the epidemic, Beijing Hyundai will focus on remote training for online sales business, further strengthen the sales capacity of distributors, and meet the consumer’s demand for car purchase during the period of consumer epidemic. 11 Yang Guanghua, general manager of the deputy general manager sales company of Changan Auchan Automobile: The impact of the epidemic is temporary. But in the long run, the impact is temporary. This stems from the development of China’s automobile industry for many years. After years of development, it has accumulated deep toughness and strength. We can see that while many companies maintain their strategic determination, they adjust their business strategies in a timely manner and actively deploy their actions. Faced with this epidemic, Changan Auchan actively fulfilled social responsibilities and was able to put forward the power to the epidemic area. While it was able to effectively reduce pressure on dealers through a series of measures, and improved online customer acquisition capabilities. 12 GAC Mitsubishi: The automotive industry will continue to move forward in the twists and turns In that this epidemic has caused various impacts on the national economy, the automotive industry is particularly obvious, production and industrial chain supply, etc. Relatively blocked, the 4S shop activities and marketing gathering activities are slightly difficult. Most companies need to stop work and reduce production to face difficulties. The supply chain of upstream and downstream enterprises is a rigorous test. And as far as the current situation is concerned, the total sales of this year are difficult to the same as last year. Councing through the epidemic, we also found that when the enthusiasm of public transportation and online car rental decline, the demand for private car purchase has improved, especially the first purchase group, just need to buy cars in advance. Therefore, although the dilemma is currently, we believe that China’s automobile industry will continue to improve in twists and turns. Ifly affected by the epidemic, GAC Mitsubishi deeply realized that the vehicle manufacturer and sales service stores are the principles of destiny community, and provide relevant re -work guidelines for sales stores. , Prioritize the epidemic “and other policies, and quickly expand and optimize the online sales channels of the enterprise, guide the customer to the GAC Mitsubishi online car purchase platform, effectively respond to consumers’ unable to go to the store or travel, and work with the dealers to cross this difficult time together Essence 13 Chairman and CEO of World Global Group Wu Yingqiu: The market temporary break allows companies to focus on internal skills If many car companies have been busy grabbing market share in these years In the rest period, it will promote and help companies temporarily put down digital reports to focus on the improvement of internal skills. This is not easy to achieve in the past. 14 Experts of China Automotive Circulation Association and Dean of the Sino -De Nuohao Automobile Education Research Institute: is expected to fall by 10%in 2020 . In view of this epidemic, it will be consumer purchasing power and The purchase time will have a large impact. It is predicted that the Chinese auto market will show a low and low trend in 2020. The annual car sales will decrease 10%from 2019 to about 23.2 million units. The bottom year will be bottomed in advance. In then, it is recommended to introduce policies to stimulate the auto market from the consumption side: 1. Reduce purchase tax within one year, 2. “zero interest rate” loan purchase car purchase within one year. I believe that the car market next year will usher in recovery. 15 Deputy Secretary -General of the China Automobile Industry Association Liu Yan: The epidemic may accelerate the industry’s shuffling speed It can be clearly seen that the epidemic has a greater impact on the medium -term and short -term of the automotive industry. However, mainstream car companies relied on the ability to resist market volatility by years of calendar, and can minimize the impact through positive self -adjustment and seizing possible consumer opportunities after the epidemic. If the epidemic duration longer, it will accelerate the survival of the fittest and the adjustment of the industry pattern, and the expected industry reshuffle may come faster. The at the moment at the moment, enterprises should put employees’ health in the first place to work, and to start the market battle after the resumption of work with sufficient cohesion. At the same time, the time of trial, adapting to local conditions, long -term firm upgrading and transformation strategy, short -term adjustment of business goals and guidelines, further strengthening cost control, and optimizing marketing efficiency. At the same time, effectively alleviate the pressure of dealers and implement caring users. 16 Automobile Commune
Author: Guo Dengli
The sudden new crown virus epidemic, completely disturbing the original and peaceful Spring Festival holidays. People try their best to fight the epidemic, while joking, “Can it restart in 2020?” With the further fermentation of the epidemic, people’s attention has extended from the epidemic itself to all aspects of the national economy and people’s livelihood.
This is quiet and windy, and the sudden coming of the epidemic has made the Chinese economy that was originally at the key time node of the adjustment and change. Although most companies have resumed work and employees have opened the “cloud office” model at home, such status quo has made many companies that have been frustrated due to the slowdown in economic growth and worse. Industry is the first.
Prior to the emergence of the epidemic, the Chinese automobile industry had experienced a long winter and a long winter. The epidemic completely disrupted normal work operations such as production, sales, and services that car companies were planned. However, it is gratifying that after the outbreak of the epidemic, major car companies have actively reached out to the disaster -stricken area. So far, a total of more than 80 companies have donated more than 1 billion yuan in donations and donations. While continuing to pay attention to the epidemic area, the senior executives and responsible persons of major car companies also studied how to start working to minimize the loss when the safety of guarantee personnel was guaranteed.
A observers and thinkers in the Chinese auto market, Volkswagen Cars has also been paying attention to the progress of resistance and the dynamics of major car companies. In these car companies, we have seen the sense of national mission and the responsibility of large powers. Not only donations to the epidemic area, but also the excessive forge to stabilize the car consumer market, maintain industry vitality, and stabilize employment rates.
From the current situation, the sales data of sales in the first quarter of 2020 and the first half of the year have also been expected. During the duration of the epidemic, how the automobile industry should spend steadily and how to increase its “immunity” so that it can quickly enter the production and operation of normal enterprises after the epidemic, which has attracted much attention from the industry.
If for the above problems, Dr. Guo Dengli, the founder of Qianshi Zhizhi and Volkswagen Kanjin Cars, recently launched a direct dialogue with a number of senior executives and digital industry experts. The current status of the automotive industry is at the same time, at the same time discuss the response strategies, in order to dial the fog and the fog covering the future development of the Chinese automobile industry to help the automotive industry clarify the direction and better move forward.
01 Yang Song, president of Changan Ford National Sales Service Institution:
The macroeconomic and promptly recovery
The impact on the epidemic on the car market can be span from short, medium and long time. Analyze separately.
The short -term perspective, the epidemic will lead to some daily bus purchase demand for young people traveling by bus/subway/online car. At the same time, customers will decline sharply, and the demand for buying will also be significantly suppressed. Due to the decline in the supply capacity and capacity of parts and components, the supply capacity of the current car will also appear insufficient.
In mid -term, with the continuous fermentation of the epidemic, the performance of a large number of small and medium -sized private companies will decline, which will lead to a significant decline in the income of a large number of office workers, which will significantly suppress the car purchase demand. At the same time, through this epidemic, many people will re -think the economic resistance of individuals and families, and delay or cancel the demand for car purchase.
The long -term perspective, the rise and fall of the Chinese auto market and China’s macroeconomic anti -risk ability have a strong correlation. If the macro economy can stabilize again after the epidemic, then the Chinese auto market will find it. Develop track.
02 Vice President of Geely Automobile Group Lin Jie:
The short -term impact significantly exacerbated Matthew effect in the automotive market
In the short term, this epidemic will undoubtedly make the pressure on the Chinese auto market in the stock competition mode dramatically increased dramatically Especially for the supply chain side of the car company in the first quarter or even the first half of the year, production and even sales will affect significantly. This will also make the survival of vulnerable car companies more difficult, but strong car companies will be stronger and stronger in the Chinese car market in the future.
For Geely, the first thing to do is to ensure the safety and health of all employees of the enterprise. This is the first priority.
Secondly, under the factors of uncertain environment in the current market, the basic factors that determine the market: brands, systems, and products have not changed. Therefore, we must unswervingly implement the “stable development” strategy, maintain the stable supply of supply and marketing systems, and improve the risk response and control mechanisms such as international trade disputes, changes in international exchange rates, and natural disasters to improve enterprises Development toughness.
again. In response to the test of this epidemic, the most important thing for Geely is to ensure the stability of the dealer system. From loosening sales indicators, discount support, and cancellation of relevant assessments to provide necessary support to dealers to maintain channel motivation, To maintain a stable market share. At the same time, accelerate online sales services, start online car purchase models, and use the new model of online and offline combination to provide users with the convenience of car purchase and service, and cope with the impact of the epidemic.
It, at present, we have also seen the needs of consumers for healthier and safe cars. To this end, Geely Automobile has invested 370 million yuan to develop “comprehensive health cars” for ordinary consumers.
03 Deputy General Manager of Dongfeng Nissan Passenger Car Company Chen Hao:
The optimistic attitude towards the car market cares for customers
. In the short term, this epidemic will obviously cause people to reduce consumer desire, cars, cars, cars Enterprise marketing activities are blocked, but in the long run, the rigid demand of the Chinese auto market still exists. Under the implementation of the national strong epidemic prevention and control measures, the epidemic will soon be relieved, so we are optimistic about the restoration of normal operations of car companies.
Since the epidemic occurs, Dongfeng Nissan has established the “new type of pneumonia” emergency leadership group as soon as possible, and also helps dealers to relieve stress, ensure employee health, and strengthen customer emotional care services through a series of targeted measures.
04 Tan Benhong, Executive Vice President of Changan Automobile:
The epidemic prevention and control is more important than Taishan
Is affected by the epidemic, the entire industry chain of the automotive industry has been impacted to a certain extent. We believe that the current primary task is to prevent and control the epidemic. Only by effectively controlling the epidemic can enterprises restore operations earlier and faster.
Since the epidemic occurs, Changan Automobile has actively practiced corporate civic social responsibility. While donating and donating materials, he devoted himself to the front line of resistance with actual actions, and provided free psychological information support for the first -tier medical staff of Wuhan.
05 Weilai Automobile President Qin Lihong:
The demand for private cars after the epidemic will continue to increase
From the short mid -in perspective, the epidemic will put greater pressure on the macroeconomic economy, and the automotive industry is originally the original. In the cold winter, challenges will undoubtedly increase. In the long run, this epidemic will make people think back to the choice of travel, and the demand for private car will continue to increase.
Is to this epidemic, Weilai first did relevant epidemic prevention work in accordance with the government’s requirements to ensure the health and public safety of employees.
Secondly, the epidemic will gradually change people’s consumption models and, and online consumption will become one of the main models of the future automotive market. Therefore, on the basis of the advantage of Weilai, Weilai has made some innovative adjustments based on the advantages of a very close user community, such as live broadcasting on social platforms, short videos to introduce vehicle selling points, establish WeChat groups, maintain communication with friends, etc. Wait, continue to strengthen the user experience and effectively expand consumer groups.
06 General Manager of BAIC New Energy Ma Xinglian:
The epidemic or changing the car marketing channel mode
In the context of the cold winter of the car market in 2019, the sudden epidemic situation faces every car company to double the double. The severe test, but the most important task at present is to cooperate with the party and the government to control the epidemic and resolve the crisis as soon as possible, so that the loss of the entire country and society will minimize.
At the same time, although the marketing plan of car companies in February is believed to be greatly affected, the epidemic will also deeply change people’s thinking cognition, behavior habits and consumption methods, and further accelerate the promotion of traditional car companies from offline. The marketing model of retail channels has transformed into a new network economy model. For the automotive industry, it will become an online platform and channels, online experience and customer acquisition, online transactions and services that are continuously developing and mature.
In after the epidemic, BAIC New Energy established a leading group for epidemic prevention and deployment of epidemic prevention and control. At the same time, we do our best to do a good job of production and confession. The company’s procurement department dispatched the “emergency group” members of the “Emergency Group” to deploy procurement resources to ensure the work and complete the inspection of supplier resources. In terms of marketing, we are accelerating the online transformation of marketing, studying and introducing targeted sales policies, and using non -contact delivery of the door throughout the process to meet the car purchase demand in a special period.
07 general manager of Dongfeng Xiaokang Automobile Co., Ltd. Liu Changdong:
The epidemic situation has increased the pressure of sales performance. It will have a certain impact on the output after resumption. At the same time, the construction time of the suppliers of the supply side will also cause the shortage of supply parts to ensure the supply of supply, and the operating expenditure such as labor cost will inevitably cause the capital chain to be tight. From the perspective of sales, the epidemic will definitely cause customers to decline sharply at the store rate, and the pressure on sales performance will increase sharply.
Irds from the central government to the prevention and control requirements of the epidemic, the company’s procurement center actively contacted the supplier to understand the supplier’s epidemic prevention work and provide corresponding help and support. On the sales side, in order to work together with various marketing service providers, it is difficult to overcome the time, and actively cope with the impact of the epidemic of new coronary virus pneumonia, and reduce the pressure of various marketing service providers. Objectives, retail targets; adjust the discounted conditions in February; during the epidemic, actively do a good job of online promotion and release according to the “market promotion guidelines” and related supplementary notices; reasonable warehouses, accurately do a good job of car lifting plan in February in February Essence Time to spend time with various marketing service providers.
08 Weimar Automobile CEO Shen Hui:
Wang the government to help SMEs to steadily spend the epidemic
In the short term, the epidemic may affect consumers’ willingness and purchase willingness. For industries that rely on store sales, the impact will be more obvious, and the sales performance of sales performance in the first half of this year will be great. In the middle and long term, the automotive industry will resume production in an orderly manner and gradually embark on the established track.
In consumer perspective, after the epidemic, consumers’ demand for private cars will be further enhanced. At the same time, consumers will be more cautious and will further stimulate new consumption.
In the face of these short -term difficulties, it is hoped that the government can condense the forces from all walks of life to prevent and control the epidemic situation, and can promote the stability of small and medium -sized enterprises and innovative enterprises in taxes, rent, credit policies, and introduce more support for stable jobs. Over the epidemic.
Pei? The online office platform has been established before the Spring Festival holiday. At present, the employees of the Wei? have begun an orderly online office to promote the normal development of the business. At the same time, in order to welcome the official resumption of Waji institutions on February 10th, the company prepared sufficient masks and other supplies for employees to protect the health of each Wei?
At the same time, in order to optimize the customer experience of the flagship of the epidemic and facilitate consumers to experience the product, the current Viagra provides online reservations and test drive services, and VR panoramic views are available on the official website to help Users can understand the functions, design, and configurations of the user without leaving home.
09 Great Wall Motor Co., Ltd. Senior Vice President and General Manager of Sales Company Li Ruifeng:
The crisis organic integrity and confidence in the wind
When the car industry loses, it is the most important thing to win the prevention and control of this epidemic. The Chinese should be in the same wind and rain.
, although this epidemic has a certain negative impact on the Chinese economy in the short term, it will not be too great for the long -term view. From the perspective of the development of the automotive industry, the outbreak of the epidemic is undoubtedly a more difficult challenge for the Chinese auto market that has entered the stock market.
2020 China ’s national auto market, which will be a tough battle for the industry and car companies, but at the time of danger, there may be greater opportunities. efficient.
10 Fan Jingtao, deputy general manager of Beijing Hyundai:
three major support dealers across difficulties
Faced with this epidemic, Beijing Hyundai acted with dealers, Beijing Hyundai surrounds sales management, marketing The after -sales service proposes the “three major support”, which gives the “good recipe” that reduces the pressure of dealers from each dimension. At the same time, in order to reflect the care and responsibility of users and consumers, Beijing Hyundai proposed “five care” measures from the dimensions of special store personnel, creating a safe car purchase environment, and optimizing after -sales service.
strives to effectively reduce the inventory and capital pressure of dealers, and the same dealer stands in the same trenches to respond to the challenge of the epidemic. At the same time, Beijing Hyundai will continue promotional policy support in February, helping the dealer’s festival to resume sales in an orderly manner. In addition, in response to the current situation of the sudden drop in the number of car buyers in the epidemic, Beijing Hyundai will focus on remote training for online sales business, further strengthen the sales capacity of distributors, and meet the consumer’s demand for car purchase during the period of consumer epidemic.
11 Yang Guanghua, general manager of the deputy general manager sales company of Changan Auchan Automobile:
The impact of the epidemic is temporary. But in the long run, the impact is temporary. This stems from the development of China’s automobile industry for many years. After years of development, it has accumulated deep toughness and strength. We can see that while many companies maintain their strategic determination, they adjust their business strategies in a timely manner and actively deploy their actions.
Faced with this epidemic, Changan Auchan actively fulfilled social responsibilities and was able to put forward the power to the epidemic area. While it was able to effectively reduce pressure on dealers through a series of measures, and improved online customer acquisition capabilities.
12 GAC Mitsubishi:
The automotive industry will continue to move forward in the twists and turns
In that this epidemic has caused various impacts on the national economy, the automotive industry is particularly obvious, production and industrial chain supply, etc. Relatively blocked, the 4S shop activities and marketing gathering activities are slightly difficult. Most companies need to stop work and reduce production to face difficulties. The supply chain of upstream and downstream enterprises is a rigorous test. And as far as the current situation is concerned, the total sales of this year are difficult to the same as last year.
Councing through the epidemic, we also found that when the enthusiasm of public transportation and online car rental decline, the demand for private car purchase has improved, especially the first purchase group, just need to buy cars in advance. Therefore, although the dilemma is currently, we believe that China’s automobile industry will continue to improve in twists and turns.
Ifly affected by the epidemic, GAC Mitsubishi deeply realized that the vehicle manufacturer and sales service stores are the principles of destiny community, and provide relevant re -work guidelines for sales stores. , Prioritize the epidemic “and other policies, and quickly expand and optimize the online sales channels of the enterprise, guide the customer to the GAC Mitsubishi online car purchase platform, effectively respond to consumers’ unable to go to the store or travel, and work with the dealers to cross this difficult time together Essence
13 Chairman and CEO of World Global Group Wu Yingqiu:
The market temporary break allows companies to focus on internal skills
If many car companies have been busy grabbing market share in these years In the rest period, it will promote and help companies temporarily put down digital reports to focus on the improvement of internal skills. This is not easy to achieve in the past.
14 Experts of China Automotive Circulation Association and Dean of the Sino -De Nuohao Automobile Education Research Institute:
is expected to fall by 10%in 2020
. In view of this epidemic, it will be consumer purchasing power and The purchase time will have a large impact. It is predicted that the Chinese auto market will show a low and low trend in 2020. The annual car sales will decrease 10%from 2019 to about 23.2 million units. The bottom year will be bottomed in advance.
In then, it is recommended to introduce policies to stimulate the auto market from the consumption side: 1. Reduce purchase tax within one year, 2. “zero interest rate” loan purchase car purchase within one year.
I believe that the car market next year will usher in recovery.
15 Deputy Secretary -General of the China Automobile Industry Association Liu Yan:
The epidemic may accelerate the industry’s shuffling speed
It can be clearly seen that the epidemic has a greater impact on the medium -term and short -term of the automotive industry. However, mainstream car companies relied on the ability to resist market volatility by years of calendar, and can minimize the impact through positive self -adjustment and seizing possible consumer opportunities after the epidemic.
If the epidemic duration longer, it will accelerate the survival of the fittest and the adjustment of the industry pattern, and the expected industry reshuffle may come faster.
The at the moment at the moment, enterprises should put employees’ health in the first place to work, and to start the market battle after the resumption of work with sufficient cohesion. At the same time, the time of trial, adapting to local conditions, long -term firm upgrading and transformation strategy, short -term adjustment of business goals and guidelines, further strengthening cost control, and optimizing marketing efficiency. At the same time, effectively alleviate the pressure of dealers and implement caring users.
16 Automobile Commune