1 thought on “Wine travel integration, liquor adds color to industrial tourism”

  1. In the context of the integration of cultural tourism, the industry that provides cornerstones for tourism has become a new wind for tourism. There is no IP tourism without industrial tourism. Without IP, it is easy to turn into four dislikes, giving people a sense of patchwork. Therefore, the liquor industry, as a entity and rich profit, has become an emerging field of industrial tourism in recent years. The Lanyu Cultural Winery Planning and Design Institute believes that the soul of the liquor industry tourism has not been completely found, and the plagiarism between enterprises is more serious, the product of the product, the exhibition hall is similarities, and the experience is contemporary. IP presents the characteristics of an enterprise. Of course, this is just the development of the middle and middle periods. There must be a project that stands out in the future. We look forward to it together.

    01
    The improvement of the Moutai Winery Industrial Tourism as an example
    In enhanced emotional experience, enhance the value of liquor production and sightseeing experience

    At present, the direction of industrial tourism development is to break the original land space restrictions, and penetrate the six elements such as food, housing, traveling, travel, purchasing, and entertainment. Comprehensive integration. In the industrial tourism improvement plan of Moutai Winery, the elements of emotional tourism are added to make the “factory memory” and “national wine culture” become the core of industrial tourism tourism and experience, which greatly enhances the value of tourism and experience in liquor production.

    . The current status of industrial tourism development of Moutai Winery

    Moutai winery retains a large amount of liquor industry brewing relics and other attractive object -level resources However, the development of attractions has been decentralized, lack of travelers in series, lack of resources in resources, incomplete tourism service functions, and the tourism system has not yet taken shape. The development of tourism products is relatively primitive, and the product structure is relatively single. It is limited to the tourism facilities of the winery and lacks in -depth experience products. The production function and tourism service functions of the winery have not been completely separated, and there is a phenomenon of interference. The lack of public leisure space in the core area of ​​the winery, and the environmental atmosphere of the factory needs to be improved and remedied.

    . Improving ideas

    Relying on the rich industrial heritage resources preserved by the Moutai Winery and the unique production technology of Maotai, vigorously develop Moutai industrial tourism products, actively repair the source of Maotou and a workshop, focus on living resources, increase new attractions, and carry out the National Wine Cultural City. Upgrade to enhance the abundance of tourism products; demolish buildings with inaccurate buildings between the source of the National Wine Culture City and the source of Maojiu, and restore it to three major rocks such as Yiyi Roasted Fang, Ronghe Burns, and Hengxing Burning. The brewing equipment and process of Moutai wine, with in -depth experience as the core, vigorously develop the in -depth experience of tourism products, focusing on increasing tourist experience projects, enabling tourists to experience processes such as making wine, cellar, alcoholic, packaging, and other processes; accelerate industrial tourism orientation The pace of cultural tourism transformation, focusing on the construction of core projects such as the creative cultural experience zone of the Moutai factory and the Shengshi Moutai Museum Group to cultivate core attractions.

    It is resource integration and lines in series. To tell the process of telling Moutai wine and understanding the process of sauce fragrant liquor production process, build the Moutai wine culture tourist experience boutique line with the five themes of “brewing, Tibet, product, sacrifice, and purchase”. Strengthen resource integration; at the same time, develop high -end private custom tourism routes in the Moutai Winery. Tourists can choose any factory building of Moutai Winery for visiting and visit according to their needs to provide tourists with personalized and diversified services.

    three is space optimization and improvement function. Actively open the waterfront space in the winery, optimize the space in the factory area, vigorously increase the construction of public leisure space, and realize the integration of waterfront space in the factory town; based on the principle of non -interference of liquor production and tourism reception. Space and tourism space, re -sort out the organization of the organization, and strive to achieve the separation of tourism functions and production functions; reasonably deploy tourism reception service facilities such as catering, leisure, shopping, etc., and comprehensively improve the tourism service functions of the factory area.

    is the environment improvement and shaping the image. Further enhance the tourism environment of the winery, with the core concept of “building landscape”, to transform the excessively rigid factory buildings and other buildings in the winery (except some cultural security and historical buildings), increase cultural elements for decoration. Strengthen the affinity of winery architecture; adhere to the concept of “systematic landscape”, combing the green landscape in the scenic area, further increase the configuration of green space, form a clear level of green landscape, strengthen the systemization of landscapes, and increase reflection in the winery. The cultural landscape of the Moutai story builds a complete landscape sequence.

    . Functional partitions and key projects

    The historical changes of the Moutai winery, with time as axis, reflect the Moutai winery in different periods of different periods The production and life scenario, without affecting the production of winery, implanted the tourism experience and leisure format, and divides the Moutai winery tourism into three theme areas: rooting Moutai, Memory Moutai, and Shengshi Maotai.

    The root -seeking Moutai: Relying on the status quo to retain the source of Maojiu, to dig into the origin of the origin and historical stories of the origin of Moutai, combine the building’s architecture and environmental rectification, make full use of the surrounding open spaces Focusing on the three major rocking houses, including Chengyi Burning Roasted Fang, Ronghe Burns, and Hengxing Roasted Fang, we will focus on displaying the oldest processes such as Moutai wine, cellar, and bartending. To carry out private customization services for wine, tourists can participate in liquor brewing and blending here, and they can also customize commemorative wines directly, guide visitors to understand the origin of Moutai and the long history of wine making, and build this area into a customized center of Moutai traditional wine. At the same time, combined with the source of Maojiu and the recovery of the three major roasted houses, some high -end wine culture experience formats are implanted to meet the needs of high -end tourists. Key projects include the National Wine Cultural City, the source of Maojiu, one workshop, etc.

    Memin Moutai: Take the existing old wine stores, second workshops and surrounding land space as the carrier to show the unique storage process of Moutai wine, showing the winery’s in the 1970s and 1980s of the 1970s and 1980s The traditional factory lifestyle is the theme, focusing on building the three major sections of the old wine store, the second workshop, and the factory cultural and creative experience area. By opening the old wine store to visit the old wine store, guide tourists to taste the Moutai New Year’s wine, display the traditional production and life scenarios, allow tourists to experience the traditional tradition Factory lifestyle, etc., strengthen the cultivation of tourism attractions, and comprehensively enhance the attractiveness of tourism tourism. Key projects include old wine storage, second workshop, drunk garden, Moutai factory cultural and creative experience park, Moutai corporate culture souvenir supermarket, worker cafeteria, etc.

    Shengshi Maotai: It mainly refers to the main production area of ​​Moutai Winery, including packaging workshops and other production workshops. This area mainly shows tourists in the context of industrialization. , Storage, blending, inspection, and packaging complete process production processes, and guide tourists to experience the modern industrial production methods of Moutai; at the same time, it is recommended to rectify and improve the landscape environment in the production area to create a tourism atmosphere. Key projects include packaging workshops, production workshops, etc.

    . The planning line planning of the winery

    The setting of the winery travel line to avoid crossing the production line of the factory area, according to the distribution and distribution of different projects and Nature, organize different theme tour routes, mainly the Moutai Winery Industrial Tourism Line and private customized high -end tourism experience lines.

    Mumai winery industrial tourism line: relying on the source of Maojiu, the National Wine Cultural City, the Moutai Creative Cultural Experience Area, the first workshop, the old wine library, the second workshop, the packaging workshop, etc. Focus on building the Moutai Winery Industrial Tourist Line. Taking time as the main line, the glorious development process of Moutai Winery is displayed to tourists. The major supermarkets are allocated to allocate tourism elements to improve the tourism service function, and make it a boutique tourist experience tour.

    Private customized high -end tourism experience line: Tourists can choose any factory building (except the factory area with high confidentiality) according to their own needs to visit and visit the private customization line Visitors are equipped with special cars to connect to various visit points. Visitors can go deep into the front line of the factory. Carendarians accompanied by professionals and explained Moutai wine brewing technology. Visitors presented tourists Moutai or Moutai Winery Honorary souvenirs.

    Summary

    The development of industrial tourism in Maotai Winery needs to strengthen resource integration, upgrade a single tourism product, develop a compound type Finding Moutai, Memory Moutai, Shengshi Maotai theme industrial tourism project, pay attention to emotional experience, cultural creativity, tourist participation. Through time -based winery industrial tourism routes and private customized high -end tourism experience lines accompanied by professionals, they can meet the needs of tourists at different levels and increase the value of white wine production and tourism experience and the added value of wine products.

    02
    The industrial tourism planning plan for Renhuai Famous Wine Park as an example
    icated wine travel integration, creating an upgraded version of wine travel complex

    n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n R N Renhuai Famous Wine Industrial Park was established in April 2010. It is a national new industrialized industrial demonstration base, a key park in Guizhou Province, a provincial 100 billion -level cultivation demonstration park, the top ten model demonstration parks, and the provincial clean production demonstration creation creation The park has a pivotal position in the liquor industry in the province. In the context of the in -depth adjustment of the liquor industry in the park, the park has fully implemented the “wine travel” strategy, opened the prelude to the liquor industry, brighten Renhuai’s travel business card, focus on the transformation and upgrading of the liquor industry, and effectively enhance the coordination and sustainability of development. Do a good job of “park tourism”.

    . Introduction to the status quo of Renhuai Famous Wine Park

    n The famous wine industrial park is located in the Rongchangba area of ​​Wuchahe Valley in the north of Renhuai City. Famous wine industrial park is the core, with a planned area of ​​about 10.6 square kilometers. There are more than 30 wine companies within the planning scope. There are currently only two wineries in the park that have begun to take tourism reception. The allocation of tourism services supporting facilities needs to be improved as a whole.

    . Development ideas

    The development concept of international, ecology, and integration, and is committed to creating the park as “China Renhuai Sauce Sauce “Wine culture and ecological tourism destinations”, through integration and utilization of resources in the park, transform the park from a single production function to a composite structure that combines the three -in -one in the scenic area, factory area, and community. Eventually, the Renhuai Famous Wine Industrial Park became Guizhou Renhuai’s new travel business card, new cultural window, new demonstration, new ecological benchmark, and new industrial model.

    1. According to wine as a matchmaker: the production of sauce wine as the core, industrial and tourism integrates, build a “wine travel” integration platform to promote industrial tourism to achieve fission. Further build a “seven force” model, activate the sauce wine culture, continue the regional context, and show the “cultural power” of the sauce wine in the park; create a comprehensive exhibition platform to “convention and exhibition” aggregate brand advantages, show the park’s business services “radiation force”; tourism for tourism; tourism Putting on the Taiwan, the company’s singing, highlighting modern management, showing the “brand force” of the park’s sauce wine; strengthening ecological restoration, environmental improvement, displaying the ecological brewing process and brewing environment, showing the “ecological force” of sauce brewing in the park; “Winery” creates a comprehensive “service” of the park’s tourism; tourism promotes the reconstruction of the process of sauce wine industry to show the “industrial power” of the park with a circular economy; relying on the customer base of wine companies, “customers, tourists, tourists, customers” Two -way transformation, creating “experience marketing” and showing the “marketing power” in the park.

    2. “Regional operation”, promote the “park scenic area community” integrated development, strengthen regional overall planning, integrate into the ecological tourism space of Chishui tourist belt, and create “main guest sharing” ecological tourism space. Promote the sustainable regional development.

    From the perspective of regional operation, actively integrate into the construction of Renhuai City, integrate into the Chishui River tourist belt, integrate into Moutai Town construction, comprehensively coordinate the construction of parks, scenic spots, and communities. Methods to build parks, at the same time coordinate industrial development and ecological governance, coordinate the layout and functional layout of the park, guide residential communities to participate, and promote balanced and sustainable development.

    3, “4A co -ordination”, based on the national 4A and tourist attractions, the brand building of the park.

    The wealth of tourism products: use sauce wine as the core to create a sauce wine culture system. Building the original township wild fun product system with the Wusuohe as the axis. With business as the core, build business tourism, and at the same time enrich the tourism format.

    The tourism public service system: Improve the tourist service system such as the scenic area visitor center, service station and other tourism service systems in accordance with the 4A scenic spot standards. Build a smart park through smart tourism construction.

    This Scenic area image: Including the image of the industrial park entrance, node upgrade, landscape building, environmental improvement, factory feature transformation, ecological water ecological restoration, etc. The landscape expression of sauce wine culture and local folk culture.

    Optimized tourist routes: connecting Chishui River tourism highway and connecting external tourism routes. Optimize the line organization of the industrial park, sort out shipping channels, living channels and tourist channels to avoid mixed people and vehicles.

    . Key projects

    based on the sauce resources of the park, relying on landscape environment, from sightseeing, experience, commerce and trade, folk customs The five perspectives of the amusement will be cut in, and the product system is used to build a famous wine industrial park sauce wine.

    The winery as the carrier, with the sauce industry chain as the core, build the “sauce wine ” experience model, through the product and activity design, integrate the sauce resources of the factory area, build sauce wine wine wine The production area of ​​”Tourism -Leisure -Experience” three levels of sauce wine industry tourism experience spectrum.

    International sauce and wine exhibition center: The concept of “God -free sauce wine, derived from nature”, expresses the relationship between sauce wine and nature in the form of natural hills. Relying on the advantages of the location of the location, we will use the “Renhuai International Convention and Exhibition Center” as the carrier, and the energy of aggregating the liquor industry has become the largest one -stop alcohol exhibition window in northern Guizhou. In the design, the convention and exhibition center is used as the project center, the surrounding supporting tourism distribution center, the Tiantian Wine Expo and the sauce wine culture hotel, so as to combine the six major functions of the exhibition expo, brand display, tourism distribution, business office, liquor trading and hotel accommodation , Form a functional composite building complex.

    The heart of sauce wine: combined with natural mountains, with the liquor unearthed in Rongchangba as the core, echo history, inherit the concept of the “on -site archeological museum”, with time as the time as the time as time The axis “Scenariasis” completely shows the performance of benevolence and liquor from Shang and Zhou Dynasties to the present, completely showing the technical scene of traditional sauce production, completely displaying the “sacrifice water -sacrifice wine” wine sacrifice cultural axis, blending deep sauce wine culture display and ecological ecology Leisure integration, creating a cultural heart that reflects the culture of benevolence sauce.

    five major wineries: The tourism expansion space of the winery inside the park is large, the tourism foundation is developed, and the land space is abundant, which is conducive to the construction of the later projects and the strong brand of the enterprise, which is conducive to the brand. Attract and shape the brand, so the five wineries are used as a demonstration to lead the development of industrial tourism.

    National Health Winery — Relying on Guofei Liquor Industry, focusing on liquor health culture as the main line, with the help of winery intensive business models, introducing wine therapy, traditional Chinese medicine health, etc. The Kang Sports Project enters the winery, builds a white wine health industry chain, and creates a health -themed winery community.

    The guest “Geek” winery — Based on the existing “Passenger Commune”, using the mature “Internet” liquor marketing model of the Palestinian Commune to expand ” FFC “model, with the help of the community economy and fan model, create a new type of winery under the Internet.

    The corporate culture of Datang Poems and Winery — Based on the corporate culture of the Datang wine industry itself, with Datang culture as the core and poetry wine culture as a carrier, it shaped the exquisite and elegant Tang style Winery.

    Jiu Siam Menanca Winery (Li Xingfa Winery) — Combining the environment of the park and the surrounding mountain village, relying on the garden poetry and painting environment, with Li Xingfa’s celebrity culture as the axis, integrate the “brother” Group creative elements to create a rural fashion winery. Create wild fun with rural style.

    Dingfu Fashion Winery — Relying on Dingfujiu Industry, using sauce and fashion life as axis, grasping the fashion characteristics of liquor in modern life, creating fashion creative wine village.

    If industrial cultural and creative communities: regional integration, with the resettlement community as the carrier, with the concept of the three districts of “parks, scenic spots, communities”, introduce “industrial creative elements” into the resettlement area. Guide the development of the liquor industry design format, while using idle house transformation, implanting tourism service functions to guide local residents to participate in tourism development.

    wine valley: use the valley to create water bodies, use sauce wine brewing utensils to evolve into water -water facilities, develop “valley drama water products” The Water Valley and the Xiaoyao Valley of Ecological Tourism. At the same time, to activate traditional houses, use the status quo of mountainous houses to upgrade, develop “wine culture theme homestays”, further inherit culture, create cultural theme wineries, enhance cultural display and tourism services, and form a unique five -bar wine with the characteristics of sauce and wine culture village.

    Small nodes

    The industrial tourism development path of famous wine industrial park needs to cross the tourism form of traditional winery and “museum production workshop” tourism products The form of combination focuses on the cutting in from the perspective of experiencing tourism, with tourist experience as the context, and the extension of the value chain of the vertical industry of sauce and the extension of the value chain of the sauce and the expansion of the horizontal industrial expansion. In terms of the extension of the vertical industrial chain, it takes the construction of the ecological chain of the wine travel as the development orientation. From the “prenatal” sauce wine raw materials to the “production” sauce production process to the “postpartum” sauce consumption Integrate, build a vertical experience product spectrum from “cognitive -raw material recognition -raw material recognition -technology science popularization -brewing experience -wine ceremony and consumer expansion”. In terms of the expansion of the horizontal industrial expansion, the production of sauce wine is the core, and the landscape ecological advantages of the park are used to cultivate the form of winery in accordance with the special characteristics of each winery. Horizontal integration, expand the breadth of sauce wine, form a “sauce wine ” product system, and reasonably use venue conditions to create a tourism and recreation environment, promote the development of “scenic spots communities parks”, realize tourism based on sightseeing, and experience as the core. Leisure and vacation -oriented wine culture tourism complex.

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